Today we’re taking a look back at Paul Pleydell’s feature on store layout and point of sale from our February issue.
Paul suggested four ways to turn traditional values into vibrant retail offerings for the springtime: “Rather than selling people more ‘stuff’, why not sell new things to do or create?”
Paul’s central idea was that garden centres are ideally placed to bring in coaches to advise customers on projects for their garden, or even branch out into helping customers with sewing or cooking. Encouraging customers to create things for themselves allows centres to sell the necessary requirements, and giving advice encourages customers to come back for further guidance.
To view the February edition of Garden Centre Retail, click here.