Over the last year catering best practice has been a major theme of GCR, and in July we outdid ourselves with a focus on the recent, massive changes to the café and restaurant at Highfield Gardening World.
Highfield is one of the most well-respected independent family businesses in the sector, and has spent over £2million since 2014 in order to transform itself into a true destination. Check out the article, written by Highfield MD Tim Greenway, to learn about strategy related to menu-planning and restaurant lay-out, as well as how the centre has marketed the changes to its regular customers.
To quote Tim himself: “One year on and restaurant takings have soared by 75%, with projected turnover for the garden centre and restaurant sitting at £5.5 million.”
To view the July issue of Garden Centre Retail, click here.