January 23, 2018

Latest:

Garden centres scoop top awards at GCA conference -

Tuesday, January 23, 2018

Smart Garden Products is bringing the Three Kings brand to Spring Fair -

Tuesday, January 23, 2018

Wildlife World returns to Spring Fair in February 2018 -

Monday, January 22, 2018

Wyevale Nurseries landscape & amenity sales up by 20% -

Monday, January 22, 2018

Squire’s customers raise over £21,300 for local charities -

Monday, January 22, 2018

Garden centre in Devon wows customers with new cafe offering including ‘free from’ treats -

Friday, January 19, 2018

Catshill garden centre donates trees to Dudley Zoo -

Thursday, January 18, 2018

Shoulder To Soldier makes plans at the Bents community allotment -

Wednesday, January 17, 2018

Perrywood presents cheques totalling over £14,000 to chosen charities -

Tuesday, January 16, 2018

BBC comedian to compere GCA awards dinner -

Monday, January 15, 2018

Paradise Park Garden Centre supports town academy -

Thursday, January 11, 2018

New roads mean workers facing job losses at Willesborough Wyevale garden centre -

Wednesday, January 10, 2018

Bonningtons Announces New Website Launch -

Tuesday, January 9, 2018

Squire’s in Long Ditton is Garden Centre of the Year -

Monday, January 8, 2018

Donkey Sanctuary thanks Dunbar Garden Centre visitors for their festive support -

Monday, January 8, 2018

Record breaking growth for Farplants’ Christmas offering -

Sunday, January 7, 2018

Notcutts celebrates successful 120th year -

Saturday, January 6, 2018

Tong Garden Centre launches staff reward and recognition scheme -

Tuesday, December 19, 2017

Dogs met Santa at Squire’s -

Monday, December 18, 2017

Bunnings Warehouse opens its first store in South Yorkshire -

Saturday, December 16, 2017

Five ways you can benefit from Black Friday

Black Friday

GCR assistant editor Charlie Cook discusses maximising profitability while at the same time avoiding Black Friday becoming ‘Punch-Your-Neighbour-for-an-iPad day’. 2014 was the year that large stores and supermarkets in the UK really jumped on the bandwagon of the American retail tradition that is Black Friday. Asda was blasted on social media for scenes of chaos and Tesco had to call in the police to control destructive bargain-hunters. It needn’t be this way. There are plenty of approaches you can take to use Black Friday to your benefit without encouraging overwhelming greed and competition (whilst still incorporating it into your pre-Christmas effort). Here…

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When Black Friday comes…

Black Friday

This time last year, ‘Black Friday’ saw certain retailers descending into chaos due to often manic bargain-hunting on the part of customers. Here, GCR’s Phil Mason reinforces the importance of a comfortable retail environment and discusses why garden centres are uniquely-placed to sell on something other than price. Last week, retail giant ASDA announced that it would be scaling back its effort for this year’s Black Friday, due to concerns over the shopping experience becoming too ‘fraught’ for its customers. Alongside the obvious irony arising from the fact that the chain introduced the event to the UK in the first…

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Five things you didn’t know about e-commerce

e-commerce

The UK is the number one country for online shopping in the world. Brits are spending more online than any other population in the world – so there are plenty of opportunities for you to make that next step forward. In this article Garden Connect shows you five things you may not have known but could be very valuable: Plants are sold online to your older customers Surprisingly, the age group of 55 to 65 spends more money buying plants online than age group 45 to 55. On average, 10% of the money spent on plants is spent online. Age…

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See me, feel me

Mike Still

For retail guru Mike Still, product display is arguably the most powerful weapon a retailer possesses. It’s a shame then, he says, that so many garden centres are happy to get it wrong. Getting the customer to purchase is what retail is all about, and in reality it’s pretty easy. Set a product on a shelf, table, or indeed whatever you like, put a price against it and someone will buy. So why do many garden centres make it so hard on themselves? Why do so many just cram their stock in, often using a store layout that has developed…

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It is easy being green

Jane Perrone

Jane Perrone talks about how to use ethical garden products to attract a more socially aware, and potentially more well-off, consumer In my day job as gardening editor at the Guardian – where we try to champion organic gardening and peatfree compost – I am often in danger of complacency about how far horticulture has come in terms of adopting a sustainable approach to growing. Sadly, a visit to a garden centre is almost guaranteed to shake off my smugness. Browsing the stacks of growbags for instance, there’s usually only a 50/50 chance I’ll find a peat-free option on offer….

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How to sell… garden tools

Geoff Hodge

Geoff Hodge offers tips on how to steer your customers towards what they really need – and how to keep them coming back for me. There are a vast array of tools available on the market. Here Geoff Hodge offers tips on how to steer your customers towards what they need, and keep them coming back for more You might think that gardeners know and understand what they want when it comes to tools, and in some cases that’s true. Some gardeners are indeed very au fait with tools. Others however are just ‘consumers’ – they think they have an…

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Make your presence felt: understanding the options for selling online

Martin Newman

Martin Newman argues that ‘cannibalisation’ of in-store garden centre sales is an inevitable but necessary by-product of an effective e-commerce effort. If you knew one of your product categories was seeing sales rise by a third year-on-year, you’d likely buy more stock and give it a more prominent position and extra space in your centre. In other words you’d invest in a growing category that your customers have demonstrated they want. But can you say the same about your website? Online retail industry body IMRG reports that the average year-on-year growth for online sales in the garden category is running…

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Here comes the sun

Liz Dobbs

Don’t rely just on keen garden and plants customers to boost your mid-summer sales – Liz Dobbs suggests also targeting those enthusiastic about entertaining outside. According to the Garden Centre Association’s April barometer of trade results, furniture and barbecue sales at garden centres across the country were up 27% compared to the same time last year. The Leisure & Outdoor Furniture Association (LOFA) also reports that furniture sales have been growing impressively over this year. However, having the seating is not the same as committing to push the boat out with a summer celebration – and LOFA also recommends focusing…

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Information is power

Keith Bateman

  Keith Bateman discusses how garden centres can get more out of their electronic point of sale and retail management solutions. Across the UK, many independent garden centres have an electronic point-of-sale and retail management solution in place. When properly implemented and used, these can generate a lot of income, over and above the initial outlay that might be required to acquire them. In our experience, EPoS provides greater control across your business. It increases sales, and saves both time and money, thereby improving profitability. This is true whether you’re a single site, have multiple stores or are a large…

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Turning customer service into sales

Customer service

Dennis Reid explores how implementing a strategy to turn service into sales. When they can, shoppers will always choose control over service. Filling stations used to have attendants, the only way to book a flight was with a travel agent, but now consumers are becoming concerned with convenient and solution-focused shopping. That said, advice is a different matter. In order to lure customers away from control and over to service, you need specialists who offer inspired solutions and help shoppers make better decisions. Promoting your services The first part of your sales strategy means merchandising to sell and improving your…

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