April 25, 2018

Latest:

Lubera’s new edibles so far for 2018 -

Tuesday, April 24, 2018

Historic Farplants Launch: Small Plants for Small Spaces -

Monday, April 23, 2018

Profits bloom at Scottish garden centre firm -

Sunday, April 22, 2018

Is your website GDPR compliant? -

Saturday, April 21, 2018

Fosseway Garden Centre extension passed despite objections -

Friday, April 20, 2018

Food at Webbs at Wychbold garden centre wins Farm Shop & Deli Award -

Thursday, April 19, 2018

Garden centres hope for better weather after Easter washout -

Thursday, April 19, 2018

Abbots Leigh garden centre café reopens -

Thursday, April 19, 2018

Plowmans Garden Centre in West Parley ‘will remain open’ -

Tuesday, April 17, 2018

Haskins Garden Centres choose charities for the year -

Monday, April 16, 2018

Gardman Service Update -

Monday, April 16, 2018

Garden centres pray for better weather as sales slide -

Monday, April 16, 2018

Garden centre manager stole more than £30,000 from family business -

Wednesday, April 11, 2018

Strikes fire: Garden centre to reopen ‘as soon as possible’ -

Tuesday, April 10, 2018

Hayes Garden World increases revenue 110% thanks to temporary structure -

Tuesday, April 10, 2018

Owner of Plowmans Garden Centre in West Parley goes into administration -

Tuesday, April 10, 2018

‘Major damage’ in Stokesley garden centre fire -

Monday, April 9, 2018

Bents raises over £22k for Alzheimer’s Society -

Thursday, April 5, 2018

Notcutts celebrates success at its own annual conference and awards dinner -

Wednesday, April 4, 2018

Magical Hydrangeas launched into the UK with The Little Botanical -

Wednesday, April 4, 2018

How to sell… garden tools

Geoff Hodge

Geoff Hodge offers tips on how to steer your customers towards what they really need – and how to keep them coming back for me. There are a vast array of tools available on the market. Here Geoff Hodge offers tips on how to steer your customers towards what they need, and keep them coming back for more You might think that gardeners know and understand what they want when it comes to tools, and in some cases that’s true. Some gardeners are indeed very au fait with tools. Others however are just ‘consumers’ – they think they have an…

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Make your presence felt: understanding the options for selling online

Martin Newman

Martin Newman argues that ‘cannibalisation’ of in-store garden centre sales is an inevitable but necessary by-product of an effective e-commerce effort. If you knew one of your product categories was seeing sales rise by a third year-on-year, you’d likely buy more stock and give it a more prominent position and extra space in your centre. In other words you’d invest in a growing category that your customers have demonstrated they want. But can you say the same about your website? Online retail industry body IMRG reports that the average year-on-year growth for online sales in the garden category is running…

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Here comes the sun

Liz Dobbs

Don’t rely just on keen garden and plants customers to boost your mid-summer sales – Liz Dobbs suggests also targeting those enthusiastic about entertaining outside. According to the Garden Centre Association’s April barometer of trade results, furniture and barbecue sales at garden centres across the country were up 27% compared to the same time last year. The Leisure & Outdoor Furniture Association (LOFA) also reports that furniture sales have been growing impressively over this year. However, having the seating is not the same as committing to push the boat out with a summer celebration – and LOFA also recommends focusing…

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Information is power

Keith Bateman

  Keith Bateman discusses how garden centres can get more out of their electronic point of sale and retail management solutions. Across the UK, many independent garden centres have an electronic point-of-sale and retail management solution in place. When properly implemented and used, these can generate a lot of income, over and above the initial outlay that might be required to acquire them. In our experience, EPoS provides greater control across your business. It increases sales, and saves both time and money, thereby improving profitability. This is true whether you’re a single site, have multiple stores or are a large…

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Turning customer service into sales

Customer service

Dennis Reid explores how implementing a strategy to turn service into sales. When they can, shoppers will always choose control over service. Filling stations used to have attendants, the only way to book a flight was with a travel agent, but now consumers are becoming concerned with convenient and solution-focused shopping. That said, advice is a different matter. In order to lure customers away from control and over to service, you need specialists who offer inspired solutions and help shoppers make better decisions. Promoting your services The first part of your sales strategy means merchandising to sell and improving your…

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How to sell clothes

Sell clothes

With non-core sales categories becoming ever-more popular, Jane Perrone discusses the most effective ways to sell clothes to garden centre customers These days you can pick up pyjamas from Tesco, order new shoes from eBay and pop into Primark for a new pair of socks. In other words, it’s a crowded market for clothing and shoes. And yet it can be a lucrative area for garden centres – either via concessions or direct sales. Who to sell to Take Wellington boots. Time was when the only welly you’d find in a garden centre would be cheap, green and not very…

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Terrific at Twitter

Twitter

Garden centre consultant Doug Stewart shares 10 ways to attract customers to your garden centre by creating an engaging, genuine presence on Twitter Twitter and Facebook changed everything. Just as the first telephone changed the way that companies communicate with customers, social media offers us an amazing opportunity to connect with our customers in a whole new way. Be interesting Imagine that you are having a well-deserved glass of ‘the usual’ in the pub after work. You chat with friends about the day – the highs, the lows, the amusing things that happened, the weather and of course the gossip….

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Turning browsers into buyers

Browsers

In the good old days shoppers – and browsers – were on a mission. They had a list, they knew what they wanted, and were highly focused. It was easy to meet the needs of those customers. A clean store and product on shelves was all that was required. Today when customers head to the high street – or the larger shopping malls – they are also on a mission. However, they are looking not so much for products but inspiration. They are browsers. And it is our job as retailers to turn them into buyers. Orientate yourself The first…

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How to sell… candles

Candles

The majority of consumers have noticed that garden centres stock great gift products and that you’re convenient places to buy gifts – including candles. Make the most of that and milk it for all it’s worth! One major gift area that has increased massively in recent years – and does have a connection to plants, and in some respects gardening – is candles. The new Royal Horticultural Society Fragrant Gardens Collection from Wax Lyrical is an obvious link for those who want a horticultural or gardening link. They feature original botanical illustrations from the RHS Lindley Library, combined with the…

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Selling in a hectic world

Hectic world

In today’s evermore hectic world, the chances to slow down and relax become harder to find. We look for a chance to go somewhere new, a relaxing change of scenery and a place and time to unwind and shed the stress and strain of modern living. So where can we go to do just that on a regular basis? Maybe our garden centres have something to offer. The fact that so many garden centres now feature on Tripadvisor made me realise how much we have in common with the cherished summer break. A visit to the garden centre takes the…

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