‘Pimp Up Your Roundup’ is back. Once again Roundup is challenging independent retailers to demonstrate their creative flair when it comes to their displays this season.
With the UK’s number one weedkiller brand back on TV in March and a targeted social media and PR campaign to support its market leading range, Roundup is once again incentivising its retailers to take advantage of increased customer footfall in store.
“With our fully integrated marketing campaign, including extensive TV advertising starting before Easter, we will be helping to drive more consumers in to store during the key weedkilling season,” commented Gary Philpotts, Business Director.
“Also, as a result of end user research findings we have redefined our range into three distinctive ranges – TOTAL for General weed control, PATH for weeds on hard surfaces and TOUGH for difficult to control weeds. This, and the fact that we have also redesigned our product pack labels and introduced colour-coded display units, will help customers make a simple, informed purchasing decision in store.”
Pimp Up Your Roundup will run for three months between April and June with some great prizes up for grabs, including £200 worth of high street vouchers for the winning teams and a free fully stocked Roundup display worth £1,000.
“We are looking for two winning teams each month and at the end of the promotion one team will be voted the overall winner and will receive a further £1,000 worth of high street vouchers!” continued Gary. “There really has never been a better or more rewarding time to take advantage of this seasonal opportunity, making the very most of your Roundup displays.”
To enter the competition, simply take a photo of your ‘pimped up’ display and email it to firstname.lastname@example.org
The product prizes will vary by month but will include two Roundup Gel 150ml x 140 units, two Roundup Pump N Go Mini 2.5L x 64 units and two Roundup Ready to use 1L x 116 units.