New Covent Garden Flower Market, the team behind the ground-breaking annual campaign to promote British flowers and foliage, have announced that British Flowers Week 2015 will run from Monday 15 June to Friday 19 June 2015.
Now in its third year, British Flowers Week is the national celebration of seasonal, locally-grown flowers and foliage that is uniting the UK cut flower industry and sparking public and media interest in where their flowers come from. Last year, the hashtag #BritishFlowersWeek achieved a staggering Twitter reach of 1.4 million with florists, growers and the media posting British flowers content online, on social media, in print and on the radio.
In 2015, organisers are calling upon even more independent florists and growers across the country to get behind the campaign.
A downloadable British Flowers Week toolkit will available for growers and florists at www.newcoventgardenmarket.com packed with inspirational ideas and materials for British Flowers Week events and activities.
“We want British Flowers Week to be as inclusive and interactive as possible, and to benefit the British cut flower industry as a whole,” explains Alastair Owen, Communications Manager at NCGFM, where British flowers and foliage have been traded for generations.