Category growth with double the number of SKUs for Gardman collection

Following Gardman’s 2017 significant growth in artificial sales, and with the continued demand from consumers looking for convenience products to instantly decorate their outdoor spaces, Gardman have expanded the artificial category with double the number of SKUs (Stock Keeping Units).

At Glee this year, you will see Gardman bring the whole artificial range under their decorative brand, EdenBloom, which had phenomenal success launched early last year.

Gardman have introduced more exciting NPD lines, including a range of realistic, maintenance-free trees, weighted hanging baskets and floral trellis in a range of sizes, offering consumers quick and easy solutions for decorative gardening.

Sarah Coleman, junior brand executive, commented: “The launch of our Pre-merchandised Artificial Trellis last year was such a great success that we are now extending the range and are even more excited about introducing our new floral artificial trellis lines for 2018. As well as new SKUs, these too will be available in EdenBloom branded pre-merchandised solutions, making it quick and easy for retailers to display and drive those off fixture sales.”

Visit the Gardman stand at Glee this year (Hall 19 E30 – G31).

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