Decorative aggregates specialist Deco-Pak has announced it will be refocussing its business strategy, with garden centre customers at the heart of the move.
In the wake of recently ending a business partnership with a discount retailer, Deco-Pak has set out a strategy for the year ahead that is better reflective of its working ethos, and will see the market-leaders focus on core business, enhancing its portfolio of products and continuing to create POS best suited to the garden retail market.
National news coverage
The business strategy announcement wasn’t the only highlight for Deco-Pak as the company also made the national news. In an unprecedented one-off broadcast live from the first day of the show, Deco-Pak’s One Penny stepping stone became the star of BBC Breakfast’s news as Steph McGovern presented it to visitors waking for the first day of the show.
Exciting new products & brand new merchandising ideas
Launching new premium decorative birdhouses, heritage gravels and Italian cobbles and pebbles, Deco-Pak used Glee to showcase its new merchandising solutions, and unique quality of service.
Deco-Pak also demonstrated at Glee that they are continuing to push the boundaries of what is normally expected from landscaping staples such as gravel, bark, pebbles and compost. Deco-Pak’s garden vignettes are space-saving cutaways placed between palleted merchandisers which allow for easier and more effective cross merchandising. Products available on garden vignette stands include the Chelsea Garden Range which now includes top soil, bark and John Innes multipurpose compost.
The company also introduced a new way of creating easier add-on sales and cross-selling opportunities for weed control, with dispensers attached to pallets. Accompanied by gravel sample trays and sample bags, the new arrangement helps to engage browsing customers whilst discouraging bags being opened. New aggregates this year included Deco-Pak’s Heritage Stone Co. Pearl Grey, as well as Milano Silver Granite and Rose cobbles and pebbles.
Deco-Pak director Rod Slater said: “In my previous life managing garden centres, I was always passionate about creating great looking sales areas inside and out, whilst also making sure retail space was as profitable as possible. By investing more in the Deco-Pak Retail Theatre concept and other creative merchandising, we are moving away from discount retail and aiming to appeal more to traditional garden centres – and from the comments we received at Glee, so far it’s been the right decision.”
Find out more
Visit www.deco-pak.co.uk, connect via twitter @deco_pak, or call the customer service team to find your nearest stockist on 01422 204394.