December 12, 2017

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Monday, November 27, 2017

Deco-Pak to launch new British themed birdhouses and stepping stones

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At Glee this year (NEC 11-13 September), Deco-Pak will be launching several new products, looking to build on the momentum that saw the family run company win best new landscaping product in 2016.

Last year, the ever-expanding decorative aggregate specialist’s wood effect porcelain paving impressed the judges – as did its rainbow sandstone Buddha Head statue the year before.

At Glee 2017, Deco-Pak will be focusing on the more direct needs of retail customers, launching improved packaging and POS. Glee visitors can expect to see new decorative birdhouses and feeders – including the following new designs:

  • Garden Shed birdhouse
  • London underground Birdhouse
  • Mini cooper Birdhouse
  • Wine bottle feeder
  • 10 downing street bird feeder

New stepping stone designs, also inspired by UK heritage are also being slated for launch at Glee, as well as several new growing media lines which will the bestselling Chelsea Garden Range.  There will also be some brand new pebbles and cobbles to further bolster retailers’ landscaping ranges.

Fans of Deco-Pak’s lightweight moisture control pellets (Lytag) will welcome a reintroduction of the product in new packaging and under a new moniker.  The product will be supported by a video led social media campaign backed by partners Aggregates Industries.

Deco-Pak director Rod Slater said: “As well as releasing new products, this year we’re focusing more on displays, which we believe is the heart and soul of a successful Deco-Pak range in the garden centre.  An evolution of our retail theatre concept, at Glee ’17 we will be introducing garden vignettes – a different take on POS that will benefit ranges that in tests have proved to turn slow performing lines into category bestsellers.”

Visit www.deco-pak.co.uk, connect via twitter @deco_pak, or call the customer service team to find your nearest stockist on 01422 204394.

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