February 21, 2018

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GCA launches new Rising Star programme for catering staff -

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Wednesday, February 21, 2018

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Tuesday, February 20, 2018

The Klondyke Group announce appointment of catering director -

Monday, February 19, 2018

Brackenburn creates renewable biofuel to burn in the home -

Sunday, February 18, 2018

Garden centre donates materials to Care Farm students -

Saturday, February 17, 2018

Best outdoor lifestyle retailer in the UK gong awarded to Gordale Garden Centre -

Friday, February 16, 2018

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Thursday, February 15, 2018

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Thursday, February 15, 2018

Two added to Highfield Garden World planteria team -

Thursday, February 15, 2018

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Wednesday, February 14, 2018

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Wednesday, February 14, 2018

Grange Fencing introduces new consumer-facing brochure -

Wednesday, February 14, 2018

Wyevale Garden Centres celebrates £1.7m fundraising success for Marie Curie -

Tuesday, February 13, 2018

New owner for Peterborough’s The Barn garden centre -

Tuesday, February 13, 2018

Reigate Garden Centre will close by October so hundreds of new homes can be built -

Tuesday, February 13, 2018

Deans garden centres’ fundraising helps keep air ambulance flying high -

Monday, February 12, 2018

Sycamore Park Garden Centre boss gives update on future -

Monday, February 12, 2018

Beech’s Fine Chocolates re-launches Easter egg range -

Wednesday, February 7, 2018

Spring Puppy focus from JAMES WELLBELOVED® -

Wednesday, February 7, 2018

Deco-Pak’s Year in Review

Deco-Pak
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For decorative aggregate, paving and decorative nest box supplier Deco-Pak, 2017 meant stepping up a level, and refining its existing offering to focus its relevance to its core retail customers.

As one of Deco-Pak’s new products appeared live on the BBC’s unprecedented coverage of Glee this September, much had already been set in motion behind the scenes throughout the year as the family company began realigning its business strategy to focus more on traditional garden centres as its main avenue for sales.

At the beginning of the year, the Yorkshire based landscaping specialist began by visiting the consumer media in London, with Company Director Rod Slater presenting revolutionary porcelain paving and other new products to gardening writers at the Garden Press Event.  Deco-Pak’s new insect hotels, fresh from winning a highly commended award at Spring Fair were also a big hit with journalists at the HTA/GIMA backed event.

The company’s close involvement with GIMA continued in 2017, with Marketing Director Craig Hall confirmed as a member of the council for a second consecutive year.  Raising money for Greenfingers and Perennial were the main recipients of Deco-Pak’s charitable donations in 2017, with company representatives also taking part in fundraising at the GCA conference, completing the Garden Re-Leaf walk and fielding a team for the Perennial ‘Play the Pitch’ charity football tournament which raised approximately £15,000.

New products
New premium decorative birdhouses were launched at Glee, including additions to the Heritage Stone Co. range and more Italian cobbles and pebbles for the Milano range. One penny & Half penny stepping stones were launched to great reception, boosted by a featured appearance on BBC breakfast. Glee was also used to showcase all-new merchandising solutions, including garden vignettes – space-saving cutaways placed between palleted merchandisers which allow for easier and more effective cross merchandising. The innovative new sample trays and micro sample bags are the ultimate solution to control consumers splitting bags, whilst showcasing unique decoarative aggregates.

2018
Deco-Pak’s plans for the coming year include investment in deliveries, an increased presence at Glee, and expanding with new members of the creative and sales teams.  The company will contintue to source 95% of its products from within the UK, introducing new products and POS whilst also introducing a brand new packaging technology.

www.deco-pak.co.uk

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