Durstons new identity and new packaging was well received at GLEE.
The subtle change to the logo was noted and commented on by retailers and buyers alike. It was not too radical.
It reinforces Durstons position in the market place as a supplier of growing media products in the UK.
The company also used the show to promote its 100% recyclable compost sacks. This is in support of Sir David Attenborough’s Blue Planet II.
Durstons is encouraging other businesses to do the same; check how plastic packaging is produced.
“Many of you will have noticed our Pink Lady at GLEE in a crafted outfit made from compost bags. You may have wondered what on earth it was all about.” Says national sales manager Dan Durston.
“It was a PR exercise to highlight the subject in support of Blue Planet II. It showed the problem we are all faced with.
“Until a realistic alternative solution is found, we are urging all suppliers and retailers in the trade to do as we did. Investigate how your packaging is being produced.
“By using non-laminated films in the production, it means that the plastic is 100% recyclable.
“It may only seem a small thing to do but it’s all the small things added together that can often make a BIG difference”.
Glee was another great show for Durston Garden Products. New orders were placed, new contacts were made and the company’s new packaging and stylised logo was endorsed by the trade.