October 23, 2017

Latest:

JCB PAINT® announce the worldwide launch of Supertough™, Supersafe™, Superversatile™ paint -

Wednesday, October 18, 2017

Plans lodged for new coffee shop and events area at Aberdeen garden centre -

Wednesday, October 18, 2017

GARDENA unveils new route to market with sales agents -

Wednesday, October 18, 2017

Durstons hold prices for 2018 -

Tuesday, October 17, 2017

BRC Report: September – leaves aren’t the only things falling -

Tuesday, October 17, 2017

Registration live for January Furniture Show -

Tuesday, October 17, 2017

Nursery invests in growth after receiving AgriTech grant -

Monday, October 16, 2017

Perrywood garden centre brings houseplants to Essex classrooms -

Monday, October 16, 2017

Big hit on retailers as new inflation figures are announced this week -

Monday, October 16, 2017

TV and radio 4 gardening expert to launch gardening school at Bradford Garden Centre -

Sunday, October 15, 2017

Wilkinson Sword reveal new range of scissors -

Saturday, October 14, 2017

Wildlife website redesigned with customers in mind -

Friday, October 13, 2017

GCA Trust’s delegates report back from the IGCA Congress -

Friday, October 13, 2017

Royal Horticultural Society to change date of National Gardening Week in 2018 -

Friday, October 13, 2017

Oakhurst Garden Centre reopens -

Thursday, October 12, 2017

Public relations discounts available for garden centres -

Thursday, October 12, 2017

EGO Power+ – Blowing petrol power out of the garden -

Thursday, October 12, 2017

New Xylella elearning module available from HTA -

Thursday, October 12, 2017

Tesselaar: So, which new plants really stand out? -

Wednesday, October 11, 2017

Excitement builds as AQUA 2017 gets set to open -

Wednesday, October 11, 2017

Easy ways to make your shop more appealing to the customer

customer
0 Flares Filament.io 0 Flares ×

Retail isn’t any easy business. It requires hard work and long hours. The work feels like it’s never done and don’t forget, the customer’s always right.

Running a business has its ups and downs, but there are fun times too. It goes much smoother when there are processes and procedures in place. Learn easy ways to make your shop more appealing to the customer and watch it thrive.

Stock the Right Items

There’s nothing more frustrating than walking into a store and them not having the item you need. This is especially true if it’s something that’s in demand or that you assume this type of store should carry. As the shop owner, you not only want to order products so that they arrive on time, but you want to order the right items. Customers are either entering your store to shop, browse or buy, so there’s no reason you shouldn’t have what they’re looking for when they’re in your store. If you’re out of stock, then go out of your way to make sure it’ll be shipped to them.

Organize & Keep Tidy

A messy store is a huge turnoff for any customer. Not being able to locate what they came in to buy is frustrating and they’ll leave. It’s important to have the store neatly organized and always clean. There’s no excuse for letting it go. If you need to stay late or hire more help, then do it. You risk losing sales if you don’t keep up.

Offer Special Treats or Surprises

Why not surprise your guests when they enter your store with a new food service item or a hot cup of coffee. Surprise them with new products and store offerings. Putting your customer in a good mood before they shop is a smart play on your part. Invite them in to stay awhile and make each person feel comfortable.

Always Greet the Customer & Smile

Acknowledge every person who comes through your door. The ones you don’t will notice and feel like no one cares that they’re present and leave. Not only greet the customers, but do so with a smile. This is true for when they come through the front door or are browsing around the store. Ask them if they need help and let them know you’re around if they do.

Review the Products with them

Not everyone who walks through your doors will know everything about gardening. Even if they do, they may have never been in your store. Offer your assistance by reviewing products with your customers. Bingo Blooms is a great way to review flowers online, but someone in your store may want you to walk them through exactly what the flowers look like in person. This type of detail is much appreciated as someone is shopping and trying to decide between items.

Build Relationships

If someone enters your store, it’s very possible they’ll be back to shop again. That is if they had a pleasant experience the first time. Build relationships and be sure you say thank you to everyone who enters and leaves your store. Let your customers know you appreciate their business and that you hope they return soon. These little gestures go a long way and you’ll most likely see them back in the near future.

Conclusion

Working retail is challenging and takes effort. These tips are easy ways to make your shop more appealing to the customer to keep them coming back. It’s a tough job, so don’t give up. Keep trying and perfecting the small details.

Leave A Comment