February 20, 2018

Latest:

The Klondyke Group announce appointment of catering director -

Monday, February 19, 2018

Brackenburn creates renewable biofuel to burn in the home -

Sunday, February 18, 2018

Garden centre donates materials to Care Farm students -

Saturday, February 17, 2018

Best outdoor lifestyle retailer in the UK gong awarded to Gordale Garden Centre -

Friday, February 16, 2018

Stewarts Garden Centre customers thanked for £20,711 fundraising appeal total -

Thursday, February 15, 2018

Plant expert to visit Perrywood Garden Centre for talks and orchid clinics -

Thursday, February 15, 2018

Two added to Highfield Garden World planteria team -

Thursday, February 15, 2018

Discount retailer boosts garden centre stock with Peterborough acquisition -

Wednesday, February 14, 2018

Residents express their shock and sadness at news Reigate Garden Centre is to close -

Wednesday, February 14, 2018

Grange Fencing introduces new consumer-facing brochure -

Wednesday, February 14, 2018

Wyevale Garden Centres celebrates £1.7m fundraising success for Marie Curie -

Tuesday, February 13, 2018

New owner for Peterborough’s The Barn garden centre -

Tuesday, February 13, 2018

Reigate Garden Centre will close by October so hundreds of new homes can be built -

Tuesday, February 13, 2018

Deans garden centres’ fundraising helps keep air ambulance flying high -

Monday, February 12, 2018

Sycamore Park Garden Centre boss gives update on future -

Monday, February 12, 2018

Beech’s Fine Chocolates re-launches Easter egg range -

Wednesday, February 7, 2018

Spring Puppy focus from JAMES WELLBELOVED® -

Wednesday, February 7, 2018

94% of retail businesses missing out on tax exempt gifts that boost staff productivity and morale -

Wednesday, February 7, 2018

Wildlife World celebrates 20 years in business -

Wednesday, February 7, 2018

Be ‘Lawn Ready’ for spring -

Wednesday, February 7, 2018

Edwin Meijer: Do you like your own coffee?

coffee
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Do you like your own coffee? Do you go to the same bathroom as your customers? And where do you park your car? Three questions that might seem strange, but to get online attention, there is nothing quite as powerful as a weird pick-up line. However, there is a kernel of truth: good coffee, a clean toilet and the parking area say a lot about your garden centre. Edwin Meijer of Garden Connect explains how this works.

Coffee

About a year ago, I was visiting a garden centre in the Netherlands. A major, well-known garden centre, but I won’t mention any names of course. I had an appointment with the owner of the garden centre but had to wait a few minutes. I was waiting at the coffee corner, and after a few minutes, he appeared. He asked whether I would have liked to have a coffee and of course, I said “Yes”. His reply “then we will go to my office because the coffee is not very nice over here”. I felt honoured to get served nice coffee, but find it remarkable that the owner of this garden centre apparently did not think it was a problem to serve his clients awful coffee. Weird, because those clients are the ones who are paying for his house, food and salary.

Hospitality starts with a smile, greeting someone and good coffee for your visitors. Even if they are customers!

Toilet

I have heard many weird stories about toilets in garden centres. At three centres, I have been informed that the stools were found where they should not have been located. But you can also attract customers with your toilet!

It’s a small price to pay to have the snazziest toilet in the land, but please let us be honest; are you going to the same toilet as your customers? Hospitality means a clean toilet, and with a little bit of effort, it is possible to create something just as nice as shown above, that your customers will truly appreciate!

Besides this, I have increasingly noticed more and more often that garden centres have adopted a baby changing room; clever!

Parking area

It is getting more common nowadays to have a spot at the parking area for elderly people and families. These wide parking spaces can be found at the front of the parking area and recognised by the image of a family.

I personally know a garden centre in the South where the owner prefers to park his car very close to the entrance. Probably to show off his fancy car, but here too the client should be your number one priority, not your own personal interests!

The moral of this story

Why do I, as an owner of an online marketing agency Garden Connect, start about coffee, toilets and parking areas?

Easy. When a family with a two household income wants to buy something, there are two options: your store or a web shop. If you are bold enough to give them bad coffee, a disgusting toilet where you don’t even want to go to yourself and let them drag three bags of soil, a container to grow a kitchen garden and a shopping cart full of plants to the backend of the parking area, the choice is easy.

Turn it around: do you have nice, fresh coffee, a clean toilet and a parking spot available next to the entrance, it’s a lot more attractive to visit your garden centre. You cannot beat the internet in terms of price or supply, but you can beat the internet on many other points, so make sure these are in first-class condition.

Have a great day and feel free to give me a ring on +44 203 475 5541 if you want to learn more.

 

Edwin Meijer
edwin@gardenconnect.com

 

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