June 26, 2017

Latest:

Bookings up at GCA Plant Area Forum at Ball Colegrave with more places now available -

Monday, June 26, 2017

Hawkesmill are double winners at the National Plant Show -

Sunday, June 25, 2017

Kelkay – Milano Cube breaking the mould -

Saturday, June 24, 2017

The Klondyke group polmont head office donates to neurological charity funding neuro -

Friday, June 23, 2017

Visitors vote for retail inspiration ideas at the HTA National Plant Show and Nursery Supply Show -

Friday, June 23, 2017

Steph McGovern confirmed as HTA Garden Futures Conference 2017 host -

Wednesday, June 21, 2017

Bernard Tickner awarded MBE for services to wildlife conservation and horticulture -

Wednesday, June 21, 2017

Malus sieboldii Aros awarded best in show at New Plant Awards -

Tuesday, June 20, 2017

Wyevale Nurseries launch 2018 promotional catalogue -

Tuesday, June 20, 2017

New simple POS leaflet explains why MossOff gets Diarmuid’s vote -

Tuesday, June 20, 2017

Fire breaks out at Brookfields Garden Centre -

Monday, June 19, 2017

Retail Lab @ Glee: everything you need to know -

Monday, June 19, 2017

Weber® biggest innovation in barbecues in 30 years, setting a new standard for gas grills -

Monday, June 19, 2017

Food to appeal to all the senses at HTA Catering Conference -

Sunday, June 18, 2017

Wyevale Garden Centres awarded Gold and Best in Show at BBC Gardener’s World Live 2017 -

Saturday, June 17, 2017

Wyevale Nurseries enters Plant Awards at HTA Show -

Friday, June 16, 2017

Tong Garden Centre shortlisted in Bradford business awards -

Friday, June 16, 2017

Grange strengthens marketing team with two new appointments -

Thursday, June 15, 2017

Hillier Wholesale Nurseries: 2017-18 Plant List now available -

Wednesday, June 14, 2017

Ego Power+ HT6500E – a revolutionary cordless system that cuts out petrol -

Wednesday, June 14, 2017

Edwin Meijer: Are you ready for the Amazonification?

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Two weeks ago I was invited to participate in an expert group discussing the future of garden retail in the Netherlands and Belgium. Among the speakers was a very famous expert and he dropped the word “Amazonification”. I always like these words since you can explain them exactly the way it fits you. But as a garden centre, you already know how Amazon is having an impact on your day to day life. With a 16% market share in the UK, 1 out of 6 online purchases are made via Amazon. Here are 4 reasons to brace for the Amazonification of retail!

Amazon is replacing Google

Did you think Google is the only place people are looking for products? You’re wrong! In fact, more people start searching on Amazon if they are looking to purchase products rather than on Google. The reason? Amazon has got everything and most of the time for a very competitive price. So why would you search elsewhere?

Apart from that, Amazon is way more than a webshop: it’s a lifestyle. Amazon Prime offers video, music, e-books and free shopping. Like Netflix, Amazon is producing its own TV series to create unique content. So whether you want to order a book, watch TV or are desperately looking for a pizza: Amazon will help you out. It’s more than a webshop and competing heavily with Google to get into your life!

Not just online

Amazon is not just an online service: it’s expanding offline as well. In 2015 the first Amazon bookstore opened its doors, and eventually, Amazon will open about 400 bookstores in the US. But why is it opening bookstores? Buying books is for some consumers a great moment to calm down and relax a bit. It also brings Amazon in touch with its loyal customers which helps to improve the webshop as well.

Apart from bookstores the first Amazon grocery store was launched, including a wave of new technology. You can just put products in your basket and leave the store without visiting a checkout. Sounds like an idiot idea? Think about the number of staff you save yourself as a business owner. As a customer, I would have loved to skip the queues of my own local supermarket last Saturday!

By opening offline stores, Amazon is increasing its footprint in the world and building a more intense relation with customers.

Retail = detail, 7.000 a-b tests per year

How do you get the most out of your customers? Asking this questions sounds a bit awkward but isn’t this what we’re all trying to do, a well-filled shopping cart at the tills? One can measure everything in realtime on the internet, and you can use this data to improve your online marketing efforts.

I’m sure you’re familiar with a-b tests: you’re showing different versions of 1 page to visitors to figure out what’s working and what isn’t. We’re doing that ourselves now and then, and it helps to improve conversion rates. Now you may wonder why the Amazon website looks so messy and, frankly, quite ugly. That’s because Amazon is not trying to make the most beautiful webshop in the world, they are testing a lot and are tweaking the site every hour of the day to get the most out of visitors.

How many a-b tests did you do last year?

Amazon = innovation

A webshop opening a video channel? Same day delivery? One click checkout? Drone deliveries? A webshop opening her datacenter for third parties? Did you know Expedia, Pinterest, Airbnb and Yelp are all using the resources of Amazon to run their successful websites? Whatever your opinion is, at Amazon they dare to leave the beaten path. They primarily focus on the chances and dare to put the troubles aside when they start a new adventure.

Just one more example of innovation at Amazon. If you’re running a webshop you know how time-consuming order picking can be. Some webshops in the garden industry have dedicated warehouses with stock and (cheap) staff to pick orders. Amazon has 45,000 robots picking orders in it’s warehouses. A huge investment but it saves a lot of money on labor, doesn’t it?

By keeping an eye on Amazon and following them whenever you can, you can assure yourself you’re following one of the most successful e-commerce companies in the world. As long as you’re able to provide a unique service to your customers, you don’t have to be afraid of Amazon but can learn a lot from them!

If you want to learn how we can help you to integrate with Amazon and to apply innovations in your own garden centre, feel free to give us a ring on 0203 475 5541.

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