October 23, 2017

Latest:

JCB PAINT® announce the worldwide launch of Supertough™, Supersafe™, Superversatile™ paint -

Wednesday, October 18, 2017

Plans lodged for new coffee shop and events area at Aberdeen garden centre -

Wednesday, October 18, 2017

GARDENA unveils new route to market with sales agents -

Wednesday, October 18, 2017

Durstons hold prices for 2018 -

Tuesday, October 17, 2017

BRC Report: September – leaves aren’t the only things falling -

Tuesday, October 17, 2017

Registration live for January Furniture Show -

Tuesday, October 17, 2017

Nursery invests in growth after receiving AgriTech grant -

Monday, October 16, 2017

Perrywood garden centre brings houseplants to Essex classrooms -

Monday, October 16, 2017

Big hit on retailers as new inflation figures are announced this week -

Monday, October 16, 2017

TV and radio 4 gardening expert to launch gardening school at Bradford Garden Centre -

Sunday, October 15, 2017

Wilkinson Sword reveal new range of scissors -

Saturday, October 14, 2017

Wildlife website redesigned with customers in mind -

Friday, October 13, 2017

GCA Trust’s delegates report back from the IGCA Congress -

Friday, October 13, 2017

Royal Horticultural Society to change date of National Gardening Week in 2018 -

Friday, October 13, 2017

Oakhurst Garden Centre reopens -

Thursday, October 12, 2017

Public relations discounts available for garden centres -

Thursday, October 12, 2017

EGO Power+ – Blowing petrol power out of the garden -

Thursday, October 12, 2017

New Xylella elearning module available from HTA -

Thursday, October 12, 2017

Tesselaar: So, which new plants really stand out? -

Wednesday, October 11, 2017

Excitement builds as AQUA 2017 gets set to open -

Wednesday, October 11, 2017

Edwin Meijer: Are you ready for the Amazonification?

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Two weeks ago I was invited to participate in an expert group discussing the future of garden retail in the Netherlands and Belgium. Among the speakers was a very famous expert and he dropped the word “Amazonification”. I always like these words since you can explain them exactly the way it fits you. But as a garden centre, you already know how Amazon is having an impact on your day to day life. With a 16% market share in the UK, 1 out of 6 online purchases are made via Amazon. Here are 4 reasons to brace for the Amazonification of retail!

Amazon is replacing Google

Did you think Google is the only place people are looking for products? You’re wrong! In fact, more people start searching on Amazon if they are looking to purchase products rather than on Google. The reason? Amazon has got everything and most of the time for a very competitive price. So why would you search elsewhere?

Apart from that, Amazon is way more than a webshop: it’s a lifestyle. Amazon Prime offers video, music, e-books and free shopping. Like Netflix, Amazon is producing its own TV series to create unique content. So whether you want to order a book, watch TV or are desperately looking for a pizza: Amazon will help you out. It’s more than a webshop and competing heavily with Google to get into your life!

Not just online

Amazon is not just an online service: it’s expanding offline as well. In 2015 the first Amazon bookstore opened its doors, and eventually, Amazon will open about 400 bookstores in the US. But why is it opening bookstores? Buying books is for some consumers a great moment to calm down and relax a bit. It also brings Amazon in touch with its loyal customers which helps to improve the webshop as well.

Apart from bookstores the first Amazon grocery store was launched, including a wave of new technology. You can just put products in your basket and leave the store without visiting a checkout. Sounds like an idiot idea? Think about the number of staff you save yourself as a business owner. As a customer, I would have loved to skip the queues of my own local supermarket last Saturday!

By opening offline stores, Amazon is increasing its footprint in the world and building a more intense relation with customers.

Retail = detail, 7.000 a-b tests per year

How do you get the most out of your customers? Asking this questions sounds a bit awkward but isn’t this what we’re all trying to do, a well-filled shopping cart at the tills? One can measure everything in realtime on the internet, and you can use this data to improve your online marketing efforts.

I’m sure you’re familiar with a-b tests: you’re showing different versions of 1 page to visitors to figure out what’s working and what isn’t. We’re doing that ourselves now and then, and it helps to improve conversion rates. Now you may wonder why the Amazon website looks so messy and, frankly, quite ugly. That’s because Amazon is not trying to make the most beautiful webshop in the world, they are testing a lot and are tweaking the site every hour of the day to get the most out of visitors.

How many a-b tests did you do last year?

Amazon = innovation

A webshop opening a video channel? Same day delivery? One click checkout? Drone deliveries? A webshop opening her datacenter for third parties? Did you know Expedia, Pinterest, Airbnb and Yelp are all using the resources of Amazon to run their successful websites? Whatever your opinion is, at Amazon they dare to leave the beaten path. They primarily focus on the chances and dare to put the troubles aside when they start a new adventure.

Just one more example of innovation at Amazon. If you’re running a webshop you know how time-consuming order picking can be. Some webshops in the garden industry have dedicated warehouses with stock and (cheap) staff to pick orders. Amazon has 45,000 robots picking orders in it’s warehouses. A huge investment but it saves a lot of money on labor, doesn’t it?

By keeping an eye on Amazon and following them whenever you can, you can assure yourself you’re following one of the most successful e-commerce companies in the world. As long as you’re able to provide a unique service to your customers, you don’t have to be afraid of Amazon but can learn a lot from them!

If you want to learn how we can help you to integrate with Amazon and to apply innovations in your own garden centre, feel free to give us a ring on 0203 475 5541.

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