February 20, 2018

Latest:

The Klondyke Group announce appointment of catering director -

Monday, February 19, 2018

Brackenburn creates renewable biofuel to burn in the home -

Sunday, February 18, 2018

Garden centre donates materials to Care Farm students -

Saturday, February 17, 2018

Best outdoor lifestyle retailer in the UK gong awarded to Gordale Garden Centre -

Friday, February 16, 2018

Stewarts Garden Centre customers thanked for £20,711 fundraising appeal total -

Thursday, February 15, 2018

Plant expert to visit Perrywood Garden Centre for talks and orchid clinics -

Thursday, February 15, 2018

Two added to Highfield Garden World planteria team -

Thursday, February 15, 2018

Discount retailer boosts garden centre stock with Peterborough acquisition -

Wednesday, February 14, 2018

Residents express their shock and sadness at news Reigate Garden Centre is to close -

Wednesday, February 14, 2018

Grange Fencing introduces new consumer-facing brochure -

Wednesday, February 14, 2018

Wyevale Garden Centres celebrates £1.7m fundraising success for Marie Curie -

Tuesday, February 13, 2018

New owner for Peterborough’s The Barn garden centre -

Tuesday, February 13, 2018

Reigate Garden Centre will close by October so hundreds of new homes can be built -

Tuesday, February 13, 2018

Deans garden centres’ fundraising helps keep air ambulance flying high -

Monday, February 12, 2018

Sycamore Park Garden Centre boss gives update on future -

Monday, February 12, 2018

Beech’s Fine Chocolates re-launches Easter egg range -

Wednesday, February 7, 2018

Spring Puppy focus from JAMES WELLBELOVED® -

Wednesday, February 7, 2018

94% of retail businesses missing out on tax exempt gifts that boost staff productivity and morale -

Wednesday, February 7, 2018

Wildlife World celebrates 20 years in business -

Wednesday, February 7, 2018

Be ‘Lawn Ready’ for spring -

Wednesday, February 7, 2018

Edwin Meijer: Are you ready for the Amazonification?

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Two weeks ago I was invited to participate in an expert group discussing the future of garden retail in the Netherlands and Belgium. Among the speakers was a very famous expert and he dropped the word “Amazonification”. I always like these words since you can explain them exactly the way it fits you. But as a garden centre, you already know how Amazon is having an impact on your day to day life. With a 16% market share in the UK, 1 out of 6 online purchases are made via Amazon. Here are 4 reasons to brace for the Amazonification of retail!

Amazon is replacing Google

Did you think Google is the only place people are looking for products? You’re wrong! In fact, more people start searching on Amazon if they are looking to purchase products rather than on Google. The reason? Amazon has got everything and most of the time for a very competitive price. So why would you search elsewhere?

Apart from that, Amazon is way more than a webshop: it’s a lifestyle. Amazon Prime offers video, music, e-books and free shopping. Like Netflix, Amazon is producing its own TV series to create unique content. So whether you want to order a book, watch TV or are desperately looking for a pizza: Amazon will help you out. It’s more than a webshop and competing heavily with Google to get into your life!

Not just online

Amazon is not just an online service: it’s expanding offline as well. In 2015 the first Amazon bookstore opened its doors, and eventually, Amazon will open about 400 bookstores in the US. But why is it opening bookstores? Buying books is for some consumers a great moment to calm down and relax a bit. It also brings Amazon in touch with its loyal customers which helps to improve the webshop as well.

Apart from bookstores the first Amazon grocery store was launched, including a wave of new technology. You can just put products in your basket and leave the store without visiting a checkout. Sounds like an idiot idea? Think about the number of staff you save yourself as a business owner. As a customer, I would have loved to skip the queues of my own local supermarket last Saturday!

By opening offline stores, Amazon is increasing its footprint in the world and building a more intense relation with customers.

Retail = detail, 7.000 a-b tests per year

How do you get the most out of your customers? Asking this questions sounds a bit awkward but isn’t this what we’re all trying to do, a well-filled shopping cart at the tills? One can measure everything in realtime on the internet, and you can use this data to improve your online marketing efforts.

I’m sure you’re familiar with a-b tests: you’re showing different versions of 1 page to visitors to figure out what’s working and what isn’t. We’re doing that ourselves now and then, and it helps to improve conversion rates. Now you may wonder why the Amazon website looks so messy and, frankly, quite ugly. That’s because Amazon is not trying to make the most beautiful webshop in the world, they are testing a lot and are tweaking the site every hour of the day to get the most out of visitors.

How many a-b tests did you do last year?

Amazon = innovation

A webshop opening a video channel? Same day delivery? One click checkout? Drone deliveries? A webshop opening her datacenter for third parties? Did you know Expedia, Pinterest, Airbnb and Yelp are all using the resources of Amazon to run their successful websites? Whatever your opinion is, at Amazon they dare to leave the beaten path. They primarily focus on the chances and dare to put the troubles aside when they start a new adventure.

Just one more example of innovation at Amazon. If you’re running a webshop you know how time-consuming order picking can be. Some webshops in the garden industry have dedicated warehouses with stock and (cheap) staff to pick orders. Amazon has 45,000 robots picking orders in it’s warehouses. A huge investment but it saves a lot of money on labor, doesn’t it?

By keeping an eye on Amazon and following them whenever you can, you can assure yourself you’re following one of the most successful e-commerce companies in the world. As long as you’re able to provide a unique service to your customers, you don’t have to be afraid of Amazon but can learn a lot from them!

If you want to learn how we can help you to integrate with Amazon and to apply innovations in your own garden centre, feel free to give us a ring on 0203 475 5541.

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