August 23, 2017

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Decco appoints Debbie Paterson as new area sales manager -

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Makita UK returning to Saltex -

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Kelkay share the love with new paving range -

Monday, August 21, 2017

£54m lost for Bunnings in first year running Homebase -

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Glee 2017: Simon King confirmed as second keynote speaker -

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CastClear® reveal smart new retail carton -

Sunday, August 20, 2017

Brookes & Co get creative for Glee 2017 -

Saturday, August 19, 2017

Wyevale Nurseries offers new Taster Menu for 2018 -

Friday, August 18, 2017

Garden Connect – Remarketing: be seen online by your customers -

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Ball Colegrave: Rich colours look set for retail sales in 2018 -

Thursday, August 17, 2017

Johnsons Lawn Seed to announce changes to salesforce and ground breaking new product -

Thursday, August 17, 2017

Sales agent network to boost ecofective drive into garden centres -

Wednesday, August 16, 2017

Glee Green Heart grows again for 2017 -

Wednesday, August 16, 2017

Simon Fraser appointed to HTA Board -

Wednesday, August 16, 2017

Kadai Firebowls® set to revolutionise outdoor cooking and leisure at GLEE 2017 -

Tuesday, August 15, 2017

WOLF-Garten: Enjoy the fruits of your labour with ease -

Tuesday, August 15, 2017

Webbs of Wychbold opens new food hall -

Tuesday, August 15, 2017

Joyce Oomen to cover green decorations at GrootGroenPlus 2017 -

Monday, August 14, 2017

Hare Hatch Sheeplands to expand legally -

Monday, August 14, 2017

Notcutts outdoor space gets royal seal of approval -

Sunday, August 13, 2017

Edwin Meijer: Are you ready for the Amazonification?

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Two weeks ago I was invited to participate in an expert group discussing the future of garden retail in the Netherlands and Belgium. Among the speakers was a very famous expert and he dropped the word “Amazonification”. I always like these words since you can explain them exactly the way it fits you. But as a garden centre, you already know how Amazon is having an impact on your day to day life. With a 16% market share in the UK, 1 out of 6 online purchases are made via Amazon. Here are 4 reasons to brace for the Amazonification of retail!

Amazon is replacing Google

Did you think Google is the only place people are looking for products? You’re wrong! In fact, more people start searching on Amazon if they are looking to purchase products rather than on Google. The reason? Amazon has got everything and most of the time for a very competitive price. So why would you search elsewhere?

Apart from that, Amazon is way more than a webshop: it’s a lifestyle. Amazon Prime offers video, music, e-books and free shopping. Like Netflix, Amazon is producing its own TV series to create unique content. So whether you want to order a book, watch TV or are desperately looking for a pizza: Amazon will help you out. It’s more than a webshop and competing heavily with Google to get into your life!

Not just online

Amazon is not just an online service: it’s expanding offline as well. In 2015 the first Amazon bookstore opened its doors, and eventually, Amazon will open about 400 bookstores in the US. But why is it opening bookstores? Buying books is for some consumers a great moment to calm down and relax a bit. It also brings Amazon in touch with its loyal customers which helps to improve the webshop as well.

Apart from bookstores the first Amazon grocery store was launched, including a wave of new technology. You can just put products in your basket and leave the store without visiting a checkout. Sounds like an idiot idea? Think about the number of staff you save yourself as a business owner. As a customer, I would have loved to skip the queues of my own local supermarket last Saturday!

By opening offline stores, Amazon is increasing its footprint in the world and building a more intense relation with customers.

Retail = detail, 7.000 a-b tests per year

How do you get the most out of your customers? Asking this questions sounds a bit awkward but isn’t this what we’re all trying to do, a well-filled shopping cart at the tills? One can measure everything in realtime on the internet, and you can use this data to improve your online marketing efforts.

I’m sure you’re familiar with a-b tests: you’re showing different versions of 1 page to visitors to figure out what’s working and what isn’t. We’re doing that ourselves now and then, and it helps to improve conversion rates. Now you may wonder why the Amazon website looks so messy and, frankly, quite ugly. That’s because Amazon is not trying to make the most beautiful webshop in the world, they are testing a lot and are tweaking the site every hour of the day to get the most out of visitors.

How many a-b tests did you do last year?

Amazon = innovation

A webshop opening a video channel? Same day delivery? One click checkout? Drone deliveries? A webshop opening her datacenter for third parties? Did you know Expedia, Pinterest, Airbnb and Yelp are all using the resources of Amazon to run their successful websites? Whatever your opinion is, at Amazon they dare to leave the beaten path. They primarily focus on the chances and dare to put the troubles aside when they start a new adventure.

Just one more example of innovation at Amazon. If you’re running a webshop you know how time-consuming order picking can be. Some webshops in the garden industry have dedicated warehouses with stock and (cheap) staff to pick orders. Amazon has 45,000 robots picking orders in it’s warehouses. A huge investment but it saves a lot of money on labor, doesn’t it?

By keeping an eye on Amazon and following them whenever you can, you can assure yourself you’re following one of the most successful e-commerce companies in the world. As long as you’re able to provide a unique service to your customers, you don’t have to be afraid of Amazon but can learn a lot from them!

If you want to learn how we can help you to integrate with Amazon and to apply innovations in your own garden centre, feel free to give us a ring on 0203 475 5541.

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