October 23, 2017

Latest:

JCB PAINT® announce the worldwide launch of Supertough™, Supersafe™, Superversatile™ paint -

Wednesday, October 18, 2017

Plans lodged for new coffee shop and events area at Aberdeen garden centre -

Wednesday, October 18, 2017

GARDENA unveils new route to market with sales agents -

Wednesday, October 18, 2017

Durstons hold prices for 2018 -

Tuesday, October 17, 2017

BRC Report: September – leaves aren’t the only things falling -

Tuesday, October 17, 2017

Registration live for January Furniture Show -

Tuesday, October 17, 2017

Nursery invests in growth after receiving AgriTech grant -

Monday, October 16, 2017

Perrywood garden centre brings houseplants to Essex classrooms -

Monday, October 16, 2017

Big hit on retailers as new inflation figures are announced this week -

Monday, October 16, 2017

TV and radio 4 gardening expert to launch gardening school at Bradford Garden Centre -

Sunday, October 15, 2017

Wilkinson Sword reveal new range of scissors -

Saturday, October 14, 2017

Wildlife website redesigned with customers in mind -

Friday, October 13, 2017

GCA Trust’s delegates report back from the IGCA Congress -

Friday, October 13, 2017

Royal Horticultural Society to change date of National Gardening Week in 2018 -

Friday, October 13, 2017

Oakhurst Garden Centre reopens -

Thursday, October 12, 2017

Public relations discounts available for garden centres -

Thursday, October 12, 2017

EGO Power+ – Blowing petrol power out of the garden -

Thursday, October 12, 2017

New Xylella elearning module available from HTA -

Thursday, October 12, 2017

Tesselaar: So, which new plants really stand out? -

Wednesday, October 11, 2017

Excitement builds as AQUA 2017 gets set to open -

Wednesday, October 11, 2017

Famous names sign up for Floradecora 2018

Floradecora
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Fresh flowers and plants are gaining ever greater importance in the retail trade – whether as seasonal decoration for the home, for a festive table at birthdays, weddings and the like, as an attractive gift to take along as a guest – or, indeed, even as a fresh addition to product displays in the shop window and in the shop interior. The demand is for easy-care and long-lasting products, which give people an appetite for bringing more fresh greenery into the home or giving it as presents. In order to meet this increased demand and, at the same time, generate new growth potential, the floristry industry is on the lookout for new sales channels. With its innovative marketplace, Floradecora, Messe Frankfurt have picked up on these developments and, thanks to the concurrently held Christmasworld, the leading international trade fair for seasonal and festive decoration, access to international and professional buyers from a variety of retail types is guaranteed. “With Floradecora we are seeking to provide fertile ground for greater growth in the face of the structural changes currently taking place in the international floristry industry,” said Eva Olbrich, director of Floradecora and Christmasworld at Messe Frankfurt Exhibition GmbH. 30 exhibitors have already signed up for the second edition of this wholesale fair for fresh flowers, plants, bouquets and ready-to-sell flower arrangements, which is to be held from 26 to 29 January 2018.

They include, for instance, Anthura, Chrysal, Dümmen Orange, FleuraMetz, Goedegebuure Natural Decorations, Heembloemex Deco, LG Flowers and Zentoo. “Moreover, we are delighted to see that, with participants from Denmark, Spain and Ecuador, the show is becoming more international,” stated Eva. After the positive experience of the premiere, the hall layout, which brought together supply and demand in an innovative way, is being adjusted in line with the exact requirements of the sector. Eva commented: “In addition, we are counting on yet more workshops to go with the accompanying programme of lectures. Tweaking the show in this way should bring more sharply into focus the added value for all market participants. Not least because the new ideas at Floradecora are all about creating new business contacts.”

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