August 22, 2017

Latest:

Decco appoints Debbie Paterson as new area sales manager -

Tuesday, August 22, 2017

Makita UK returning to Saltex -

Tuesday, August 22, 2017

Kelkay share the love with new paving range -

Monday, August 21, 2017

£54m lost for Bunnings in first year running Homebase -

Monday, August 21, 2017

Glee 2017: Simon King confirmed as second keynote speaker -

Monday, August 21, 2017

CastClear® reveal smart new retail carton -

Sunday, August 20, 2017

Brookes & Co get creative for Glee 2017 -

Saturday, August 19, 2017

Wyevale Nurseries offers new Taster Menu for 2018 -

Friday, August 18, 2017

Garden Connect – Remarketing: be seen online by your customers -

Friday, August 18, 2017

Ball Colegrave: Rich colours look set for retail sales in 2018 -

Thursday, August 17, 2017

Johnsons Lawn Seed to announce changes to salesforce and ground breaking new product -

Thursday, August 17, 2017

Sales agent network to boost ecofective drive into garden centres -

Wednesday, August 16, 2017

Glee Green Heart grows again for 2017 -

Wednesday, August 16, 2017

Simon Fraser appointed to HTA Board -

Wednesday, August 16, 2017

Kadai Firebowls® set to revolutionise outdoor cooking and leisure at GLEE 2017 -

Tuesday, August 15, 2017

WOLF-Garten: Enjoy the fruits of your labour with ease -

Tuesday, August 15, 2017

Webbs of Wychbold opens new food hall -

Tuesday, August 15, 2017

Joyce Oomen to cover green decorations at GrootGroenPlus 2017 -

Monday, August 14, 2017

Hare Hatch Sheeplands to expand legally -

Monday, August 14, 2017

Notcutts outdoor space gets royal seal of approval -

Sunday, August 13, 2017

Famous names sign up for Floradecora 2018

Floradecora
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Fresh flowers and plants are gaining ever greater importance in the retail trade – whether as seasonal decoration for the home, for a festive table at birthdays, weddings and the like, as an attractive gift to take along as a guest – or, indeed, even as a fresh addition to product displays in the shop window and in the shop interior. The demand is for easy-care and long-lasting products, which give people an appetite for bringing more fresh greenery into the home or giving it as presents. In order to meet this increased demand and, at the same time, generate new growth potential, the floristry industry is on the lookout for new sales channels. With its innovative marketplace, Floradecora, Messe Frankfurt have picked up on these developments and, thanks to the concurrently held Christmasworld, the leading international trade fair for seasonal and festive decoration, access to international and professional buyers from a variety of retail types is guaranteed. “With Floradecora we are seeking to provide fertile ground for greater growth in the face of the structural changes currently taking place in the international floristry industry,” said Eva Olbrich, director of Floradecora and Christmasworld at Messe Frankfurt Exhibition GmbH. 30 exhibitors have already signed up for the second edition of this wholesale fair for fresh flowers, plants, bouquets and ready-to-sell flower arrangements, which is to be held from 26 to 29 January 2018.

They include, for instance, Anthura, Chrysal, Dümmen Orange, FleuraMetz, Goedegebuure Natural Decorations, Heembloemex Deco, LG Flowers and Zentoo. “Moreover, we are delighted to see that, with participants from Denmark, Spain and Ecuador, the show is becoming more international,” stated Eva. After the positive experience of the premiere, the hall layout, which brought together supply and demand in an innovative way, is being adjusted in line with the exact requirements of the sector. Eva commented: “In addition, we are counting on yet more workshops to go with the accompanying programme of lectures. Tweaking the show in this way should bring more sharply into focus the added value for all market participants. Not least because the new ideas at Floradecora are all about creating new business contacts.”

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