Fiskars UK Ltd announces two key appointments in marketing to strengthen the UK team. Kerry Murfin has been appointed Trade Marketing Director and James Karanicholas as Trade Marketing Manager.
John Grayson, Managing Director of Fiskars UK Ltd, says, “We’re delighted to welcome Kerry and James to the UK team. Their appointments will be invaluable in our quest to take Fiskars UK to the next significant stage of our growth plan.”
Kerry Murfin joins Fiskars as Trade Marketing Director from Newell Rubbermaid. For the past seven years, Kerry was Senior Manager leading Trade Marketing throughout the EMEA region for brands Dymo, Sharpie, Parker, Irwin and Rubbermaid across key retailers Staples, Office Depot and Amazon. A BA (Hons) Marketing graduate and CIM Chartered Marketer, Kerry has over 15 years’ marketing experience at UK and EMEA level with roles of increasing responsibility in retail, wholesale and web channels.
Kerry adds, “It’s great to be joining the global brand of Fiskars. For the UK it’s an exciting time as we continue our expansion and strategic development. I’m looking forward to leading the trade marketing initiative and partnering with our customers to deliver best in class execution and category leadership.”
James Karanicolas has been appointed as Trade Marketing Manager and is focussed on driving category growth within key DIY, garden centre and builders’ merchants channels. James joins from Fiskars Australia where he had four years experience leading trade marketing initiatives. Through the execution of campaigns across key retailers, James has been instrumental in growing marketing share with new category launches in digging and axes, as well as driving Fiskars’ market leading position in cutting tools.
Kerry comments on James’ appointment, “I am very pleased to have James join our UK team. He brings great experience and strong expertise which will be essential in supporting our customers and category growth.”