As spring fast approaches, Forest Garden, the UK’s leading supplier of decorative garden timber products, is urging retailers to utilise the company’s new suite of digital assets. Over 20 new videos have been created to arm retailers with a wide range of tools to drive sales, as well as offering consumers access to valuable information to help them throughout the buying process.
Forest’s new range of digital assets includes 23 lifestyle and product focussed videos, which can be accessed from their website at www.forestgarden.co.uk or via the company’s YouTube channel (entitled Forest Shows You How). Forest Garden customers can also download the videos from its marketing suite portal to embed on their own websites, or add to video and TV displays in-store to further drive interest and educational content at the point of purchase.
The new video content – ranging from one to six minutes in length – features buying guides, practical hints and tips, step-by-step installation guidance, inspirational style advice and information, all led by BBC Radio 4’s gardening expert, Matthew Biggs. Forest’s entire product portfolio is catered for including sheds and fencing, arches and arbours, gazebos and pergolas, furniture, decking and trellis, grow-your-own essentials and the latest range of log cabins.
Forest’s marketing manager, Andrew Bendall said: “Retailers are under increasing pressure from consumers to provide more content for their websites and social media activity. By introducing this selection of digital assets we hope to help provide our customers with useful content that reflects in improved sales, whether in store or online. Additionally, we want to help to inspire the consumer, enabling them to make an informed buying decision, as well as supplying them with other information such as post-purchase maintenance and optional extras to encourage add-on sales.
“Our digital content is ready and waiting for retailers to take advantage of. We’ve already had fantastic feedback from those that have already started to use content both online and instore, and hope to see many more retailers coming on board.”
Find out more
Forest’s new digital assets can be found at www.youtube.com/forestgarden2011. For other information about ‘Forest TV’, Forest Marketing Suite, or for technical information such as how to embed the videos, please contact Forest Garden direct via telephone: 0844 248 9801, or by emailing email@example.com.