GARDENA is diversifying its portfolio with two new locations across the United Kingdom. It is continuing the momentum of the brand’s first Ambassador Store launch and TV campaign last year.
The initiative also nods to the 50 year anniversary of the brand’s Original GARDENA System.
The company has launched three more stores since the pilot store opened in Gordale in 2017.
GARDENA invests in UK market
The brand continues investment in the UK Garden Centre Market. It promises to offer staff training to all involved in the initiative.
It will also provide inspirational and educational POS solutions and marketing assets.
The second Ambassador Store launched was in Scotland, which expanded the brand‘s offering in this region.
GARDENA chose to partner with Cardwell Garden Centre given its family-operated roots.
This Ambassador Store showcases the full offering of products.
The combisystem and smart system are also on show.
The third Ambassador Store that launched earlier this year is within Burston Garden Centre, St. Albans.
The Burston Ambassador Store also displays the full range of products.
Sam Stickland, Garden Care Manager at Burston said: “We’re delighted to see our May sales increasing by 53%.
“The pre-season offers for customers have also been a successful sales initiative. We’ve received positive feedback around the impressive look and feel of the stands.”
Vanstone Park Garden Centre in Hertfordshire also launched its debut Ambassador Store in late June.
GARDENA chose to partner with Vanstone Park due to its wide service offering.
Paul Simpson, UK National Account Manager said: “We are always looking to strengthen our retail presence in the UK.
“These new additions will follow the success of our pilot store in Gordale and will provide a real incentive for shoppers. ”
The company has ambitious plans for Ambassador Store expansion in 2019. It is looking to invest with retail partners interested in becoming Ambassador Stores.