Grange Fencing, the fencing and garden structures supplier, is reporting phenomenal sales growth across its whole product range. The May results come just as an emphasis on product differentiation, the company’s latest consumer-facing marketing initiatives and the warm weather all coincide.
Sales in the month of May have significantly increased when compared to May 2017. The company has been promoting its 20-year guarantee particularly heavily in the early weeks of the season and feedback from both merchants and garden retailers suggests that this has proved really appealing to consumers as a clear and understandable differentiator on key lines.
Grange has also just launched its new interactive website which supports the householder through the full purchasing journey, from inspiration to product selection to finding the product in store and making the final purchase. Incorporating handy features like ‘My Wishlist’ and the ‘My Garden’ product visualiser, the site reinforces the company’s commitment to steering consumers to its trade stockists to make their purchases.
Grange Sales & Marketing Director, Paul Taylor commented, “These figures are fantastic – great for the company and great for our customers. They are also a tribute to the work that the Grange team has been putting in to ensure we have distinctive products that consumers can appreciate, and marketing initiatives like the 150th anniversary promotion, the new website and the new literature that are really helping merchants, garden centres and professional landscapers communicate the Grange difference.
“It’s perfect timing that now the sun is shining, and consumers are inspired to improve their gardens, we are ready to feel the benefit!”