Pershore based mail order specialists, Hayloft Plants continues to invest in its senior management as it strives to build a significant white-label business alongside its market-leading Hayloft brand.
James Edmonds, is joining Hayloft as Commercial Director In March, leaving Thompson and Morgan, where he was Head of Client Business. Chairman, Martin Harvey, told Garden Centre Retail that, “James brings strength, know-how and youth to the Hayloft board. We are truly excited that he has decided to join us to drive non-Hayloft brand business growth. The sector is one where James has considerable experience and is highly respected”.
The Company has been growing its non-brand business for some years. It is the primary plants supplier to QVC and has been rapidly expanding its business with major newspaper and magazine publishers.