The HTA Marketing Forum is taking place on Wednesday 17 October at Horticulture House in Oxfordshire.
The has brought together speakers from inside and outside of the industry. It aims itself at all those involved in marketing and PR in the garden industry.
‘How to’ sessions during the day will include ‘create a successful blog/vlog’ and ‘engage and activate an audience’.
Case studies from across the industry will also be on the bill, with businesses sharing the secrets of their success.
Using technology in your marketing
HTA Security Partner Colin Warnock will show how the latest customer counting technology. He will show how to enable evidence-based strategies, including metrics such as dwell time and return visits.
Print media still lives
He will describe how to deliver effective campaigns for garden centres and other retailers.
He will also show how printed materials are still relevant in today’s digital world.
Emma Glue from Farplants will be highlighting their marketing approach. She will use recent examples including their Small Plants for Small Spaces campaign.
You will also be able to hear Sarah Manning, Simone Bonnett, Jo Dales, Robbie Cumming, and David Denny. They will be covering topics like social media, visual merchandising and Facebook advertisement.
To book your place, visit: https://hta.org.uk/event_listing/hta-marketing-forum-2018.html