More innovation from Roundup as new products launched at Glee

Roundup, the UK’s number one weedkiller brand, returns to Glee with new product launches set to make 2017 an exciting year for retailers.

Visitors to stand M20-N21 can explore the newly developed complete weed-control collection. Consumer search insights have shown consumers are looking for a brand they can trust and to deliver simple solutions to their specific weed problems, be it general weed control, weeds in the number one problem area, paths and drives or dealing with tough and difficult weeds like Ivy, Brambles and Japanese Knotweed. In order to react to the developing needs of the consumer, the manufacturer has redesigned its range to reflect this with three clear product ranges Roundup TOTAL, Roundup TOUGH and Roundup PATH.

The new look 2017 range now includes Roundup Optima+ concentrate, Roundup Gel for targeted application and a new Path and Drive range, specifically for use on hard surfaces.

Roundup will be launching its newly designed Pump N Go 5.0L that allows up to ten-minutes of controllable spraying, and features improved packaging for easier storage for both retailers and customers. Also new for 2017, Tough Roundup Gel is ten times stronger than Original Gel, perfect for tackling tree stumps and deep-rooted, woody perennial weeds with the easy to use applicator.

To complement the new product launches and to build on the success on the nation’s favourite, Roundup Gel, Glee will also see the company launch the telescopic Gel Wand. Set to take the market by storm being the first of its kind, the extendable Gel Wand simply attaches to the Gel and dispenses the weedkiller through a trigger, allowing consumers to tackle weeds easier, and more effectively without the need to over stretch or bend down.

Visitors to the stand will also be able to find out more about Roundup’s consumer marketing plans for next season, and see the new packaging and display materials being introduced in the spring.

Looking ahead to Glee, Business Director Gary Philpotts, commented: “We’re pleased to be bringing even more good news to retailers at this year’s show – 2017 is an exciting year with new products hitting the market, especially with the new telescopic Gel Wand which is a great addition to our range.

“Roundup continues to dominate the market, with four of the top five weedkiller lines in GfK’s weedkiller, helping the market share grow once again to over 39%, with a 3.3% increase since last year*.”

* GfK RTUK, Panel Market excl. ironmongers, Weedkillers, Sales Value Jan16 – May16

Visit the stand M20-N21 in hall 18 to find out more. Alternatively, visit www.roundup-garden.com

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