The international garden trade fair spoga+gafa: unique youngstars 2014 have been selected

The international garden trade fair spoga+gafa kicked off today with a festive ceremony: During the unique hour, the winners of this year’s young designer competition were announced. Three jury prizes and a public prize were up for grabs and once again this year the level of creativity among the entries was unlimited. In total, 51 entries were received on the competition theme ‘Outdoor Living’ in 2014. 16 projects were ultimately nominated and these entries were in turn exhibited at the spoga+gafa. In addition to prize money to the value of EUR 6,000, the nominated prototypes are exhibited in the garden unique, the premium segment for garden furniture and will thus be on display to the international trade visitors until 2 September.

Dustin Jessen (Great Britain) met the expert jury’s expectations on the theme ‘Outdoor Living’ the most convincingly with the ‘Beta Chair’. The ‘Beta Chair’ is a lightweight, stackable chair for outdoor use. Its construction resulted from an analysis on to what degree paper folding can be reproduced using the material sheet metal. The further development of this idea was realised in collaboration with the experts of the London-based company, Robofold Ltd., which developed a process that enables sheet metal to be folded three-dimensionally using industrial robots. The organic folding process makes the seats surprisingly comfortable, while at the same time lending them their stability and unique appearance. Since the legs are riveted to the seats without a single welding seam, a constructive and united whole.

In addition to the title ‘unique youngstar 2014’, Dustin Jessen also claimed prize-money to the value of EUR 3,000.

Second place, which was endowed with EUR 2,000 in prize-money, went to the young designers Valeria Santagati-Juraschek, Sarah Voigt, Niclas-mael Garotti (Germany) for ‘Giessbert’. The principle of the product is based on simple mechanics: One takes the advantages of a garden hose and a watering can, combines the two and the result is the diversely applicable watering rucksack ‘Giessbert’. The large opening considerably facilitates filling the appliance. Furthermore, the rucksack can be conveniently filled using the hose attachment that can be affixed to the water tap. Compared to a conventional watering can, the large filling capacity of between 15 and 20 litres means the user saves time and doesn’t have to keep walking back to the tap. The rucksack – which divides the weight over both shoulders – is comfortable and ergonomic to wear and offers a big advantage to working with a watering can, because it doesn’t strain the back.

The jury awarded third place on the winners’ rostrum to Tsuyoshi Hayashi (Japan) for ‘Kawara Bench’. This ‘Outdoor Living’ idea not only convinced in terms of design and functionality, but also with its sustainabile aspect. Kawara, Japanese roof tiles that are cracked or torn after production, land on the rubbish dump. The total of such defective tiles amounts to over 65,000 every year. These waste products are nevertheless of unique value regarding their colours, structures, durability and soft curved contours, which in turn provide an ideal sitting surface. When the damaged part is removed and the tile is set inside wooden frame, the ‘useless waste’ suddenly becomes useful material.

The public also favoured the ‘Beta Chair’ by Dustin Jessen (Great Britain), who was the winner of the evening after walking off with two first prizes. He won the public prize after securing 106 votes. Followed by ‘Slucerna’ by Sebastian Strauch (Germany) with 91 votes. Claudia Dolbniak and Silvia Saure (Germany) secured themselves third place after receiving 67 votes for ‘BEATSPORT’. Interested parties were able to place their vote for one of the 16 finalists per online voting on the campaign homepage  between 16 May and 8 August 2014. Overall 425 people took part in the voting process.

The spoga+gafa 2014 is open to trade visitors on 31 August and 1 September from 09:00 a.m. to 06:00 p.m. and on 2 September from 09:00 a.m. to 05:00 p.m. Further information is available at www.spogagafa.com.

For 90 years, Koelnmesse has been bringing people and markets together. The success story of Cologne trade fairs began in 1924 with the opening of the first event on the exhibition grounds in Cologne-Deutz. During the “economic miracle” of the post-World War II era, the “Rheinische Messe” became a global trading center. Today Koelnmesse has the world’s fifth-largest exhibition complex and organizes approximately 75 trade fairs in Cologne and all over the world. During its anniversary year of 2014, Koelnmesse is bringing its history to the public’s attention through numerous activities, publications, and exhibitions.

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