Johnson Lawn Seed has launched its ‘2016’ lawn seed mix, designed to ‘help create the perfect pitch for future Rooneys, Messis, or Ronaldos’. The launch of the seed mix – and marketing campaign accompanying it – coincides with the UEFA European Championship which takes place later this year.
According to the company, ‘2016’ offers the same varieties of grass supplied to the majority of the Euro 2016 stadia.
Johnsons Lawn Seed’s consumer manager Guy Jenkins said: “Euro 2016 represents a great sales opportunity for retailers. Quite often, sporting events can detract from time spent in the garden but with the year’s most exciting sporting event just around the corner, we are offering something unique, which is fantastic for football fans as well as retailers.
“It’s a great opportunity for garden centres and other key retailers in the sector to have fun with merchandising and POS, while at the same time driving impulse sales. It’s not too late for retailers to start getting involved now as part of the build-up to the summer’s biggest sporting event, as the whole country succumbs to football fever once again.”