Longacres opens news unmanned concession

Ladies fashion wear brand Klass have opened in yet another garden centre; this time within market leading group Longacres’ Bybrook Barn Ashford. The 400 sq ft unmanned concession is positioned on the main walkway adjacent to their existing own-clothing offering.

“The invitation into one of the Longacres centres as their only clothing concession is a partnership that we are thrilled about and, along with all of our existing garden centre partners, we hope to grow and strengthen that relationship in the future” commented David Cohen, Klass retail operations director

In the last 5 years, Klass has established itself as the fashionable ladies wear clothing brand for the garden centre market and now trades in over 60 garden centres throughout the UK & Ireland. As well as displaying colourful & coordinated ranges at great value, Klass’ real strength comes from being able to deliver new ranges on a weekly basis helping to increase dwell time and customer frequency.

In September, Klass also opened a concession within Hetland Garden Centre where initial sales have been very promising. Longacres director, Julie Erridge said: “I am delighted with the opening of the new Klass department within our Bybrook Barn centre. We successfully trialed Klass in the spring so, to be able to introduce another fashionable element to our existing ladies wear offer in Bybrook for the Autumn season is very exciting. The shop-fit provided by Klass really elevates the presentation of the product and raises the profile of the entire fashion & accessory department.”

Klass offers a range of women’s fashion available in sizes 10 – 22. For over 30 years, Klass has hand-picked styles that flatter and add a bit of flare to the customer’s wardrobe. Klass in-house designers are constantly developing collections that will keep customers on trend season after season. Klass strive to truly make shopping a pleasure for women of every age, size and shape.
If you would like more information about this topic, please contact David Cohen at 01706 868 002 or email at David.Cohen@Eleganze.com.

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