The companies of Robert Mayer and Lubera are to join forces. Effective immediately, the breeding of new edible plants at Lubera will be even more closely integrated and coordinated with the product development and in-vitro propagation at Mayer. Starting on 1 July 2018, a new, joint distribution company, Lubera Edibles GmbH, based in Strullendorf, will take over the marketing of fruit and berry young plants to plant producers (B2B). As a sign of the close cooperation, Robert Mayer will be present at stand number H103 at the Garden Press Event in London. The team will be happy to answer all questions from the gardening and lifestyle press and talk about their new product assortment.
Robert Mayer is the largest producer of young berry plants for the home garden market in Europe, with a strong focus on raspberries. The in-vitro cuttings are propagated in Hungary in their own laboratory and then transferred to soil at their parent company in Strullendorf near Bamberg, Germany, where they are completed. The current Mayer catalogue clearly shows the significant expansion of the assortment to the “edibles”.
Lubera AG in Switzerland and Lubera GmbH in Germany have been breeding innovative, resistant and better-tasting fruit and berry plants for 25 years. Their own production at the two locations is mainly based on the plant requirements of their own plant platform which serves 60,000 customers in the German-speaking DACH region (Germany, Austria and Switzerland) as well as in England.
The Robert Mayer team and the Lubera team look forward to meeting you all at the Garden Press Event 2018.