April 20, 2018

Latest:

Fosseway Garden Centre extension passed despite objections -

Friday, April 20, 2018

Food at Webbs at Wychbold garden centre wins Farm Shop & Deli Award -

Thursday, April 19, 2018

Garden centres hope for better weather after Easter washout -

Thursday, April 19, 2018

Abbots Leigh garden centre café reopens -

Thursday, April 19, 2018

Plowmans Garden Centre in West Parley ‘will remain open’ -

Tuesday, April 17, 2018

Haskins Garden Centres choose charities for the year -

Monday, April 16, 2018

Gardman Service Update -

Monday, April 16, 2018

Garden centres pray for better weather as sales slide -

Monday, April 16, 2018

Garden centre manager stole more than £30,000 from family business -

Wednesday, April 11, 2018

Strikes fire: Garden centre to reopen ‘as soon as possible’ -

Tuesday, April 10, 2018

Hayes Garden World increases revenue 110% thanks to temporary structure -

Tuesday, April 10, 2018

Owner of Plowmans Garden Centre in West Parley goes into administration -

Tuesday, April 10, 2018

‘Major damage’ in Stokesley garden centre fire -

Monday, April 9, 2018

Bents raises over £22k for Alzheimer’s Society -

Thursday, April 5, 2018

Notcutts celebrates success at its own annual conference and awards dinner -

Wednesday, April 4, 2018

Magical Hydrangeas launched into the UK with The Little Botanical -

Wednesday, April 4, 2018

Garden centre gifts £650 worth of plants to the Martlets Hospice -

Tuesday, April 3, 2018

North-east garden centre named one of the best in UK -

Tuesday, April 3, 2018

Gold found in stream at Cardwell Garden Centre -

Sunday, April 1, 2018

Christmas department at Haskins Garden Centres now open due to high demand -

Sunday, April 1, 2018

Two thirds of Millennials seek innovation when it comes to their in-store shopping experience

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Over the years, our lives have become consumed by technology – the average person checks their phone 85 times a day, whilst millennials check a staggering 150 times. We live in a world where ‘digital technology’ is evolving at such a rapid pace, thus OnBuy.com, the UK online marketplace, sought to find out how technology has changed, and how it is impacting the retail industry. Onbuy.com also provides key advice to business owners how they can ensure their business can thrive in an ever-changing digital world.

What has changed in the retail sector?
Utilising a 2017 report by PWC, Onbuy.com looked at a survey of 24,471 respondents, from 6 continents and 29 territories, where they were asked about their shopping preferences, and how they have changed over the course of five years. OnBuy found that although in-store shopping is still the most popular among weekly and daily shoppers, the frequency of mobile shopping has overtaken tablet shopping, and is almost ready to overtake PC shopping.

If these PWC statistics are anything to go by, mobile shopping is set to overtake in-store shopping within the next five years.

To make in-store retail thrive once more, new technologies such as ‘augmented reality’ (AR) and ‘virtual reality’ (VR), are being adapted for use in the retail world. According to a recent study by KPMG, AR and VR are set to be “the next generation of disruption in the retail world”. In the near future, it is likely that customers will use AR and VR to explore products whilst browsing in-store.

OnBuy.com conducted their own survey of more than 1,500 respondents, aged between 18 and 40, regarding retail decisions made by consumers. OnBuy found that 54% of consumers see themselves using mobiles more in the future to make the in-store experiences better and more meaningful. A further 73% of consumers believe that retailers will have to keep up with new technology to improve their customer experience and retain customers.

For millennials, it is even more important to evolve and increase tech use, as a staggering six in 10 (61%) 25-to-34-year olds (millennials) find it easier to chat to stores via text, online chat or messenger apps, than go into store. Furthermore, half of millennials (52%), when in a shop, would even prefer to seek information online, rather than ask an in-store shop assistant.
Onbuy.com also found that just under half of consumers (47%) agree that they are more likely to buy from brands with stores that are different or interesting – and this increases to a staggering two thirds (65%) for millennials.

What can companies do?
Utilising a report by KPMG, Onbuy.com concluded that businesses in retail must enhance the customer experience and make it more meaningful and personalised to attract and retain customers.
These are the top 6 areas of investment Onbuy.com suggests retailers should focus on to help build a brand for the future:

1. Invest in a mobile site and app
The use of a mobile phone for online shopping is continuing its surge in popularity.

2. Adopt an ‘Amazon’ strategy
Amazon has set many new standards in retail through its creativity and disruptive innovations, to make shopping – and life – easier, more convenient, and more fun.

3. Focus on building a name on social media
Many consumers find inspiration for their purchases using “traditional” social networks such as Facebook and Twitter.

4. Develop ‘secure’ platforms for online purchases
A number of consumers only use companies/websites and payment providers that they believe are legitimate and trustworthy to reduce the risk of a cyber-attack.

5. Retain loyal customers
Customers stay loyal when given incentives, such as loyalty cards or discounts.

6. Invest in technology in-store (e.g. VR and AR)
Invest in technology in-store to create a more inviting and comfortable experience for the customer, through using VR/AR, and touchscreen options for customers to search and browse.

Cas Paton, MD of Onbuy.com, comments:
“As technology is evolving so rapidly, it is important that companies incorporate new technologies into their business to help keep up with the times. Our survey highlights that consumers want to see more of tech, both in-store and online, and it is vital to do so if you want to future-proof your business for the foreseeable future, and thrive – particularly in the retail sector.”

https://www.onbuy.com/

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