June 26, 2017

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Retail Lab @ Glee speaks to creative director, Romeo Sommers -

Monday, June 26, 2017

GIMA Awards 2017 – last few tickets remaining -

Monday, June 26, 2017

Bookings up at GCA Plant Area Forum at Ball Colegrave with more places now available -

Monday, June 26, 2017

Hawkesmill are double winners at the National Plant Show -

Sunday, June 25, 2017

Kelkay – Milano Cube breaking the mould -

Saturday, June 24, 2017

The Klondyke group polmont head office donates to neurological charity funding neuro -

Friday, June 23, 2017

Visitors vote for retail inspiration ideas at the HTA National Plant Show and Nursery Supply Show -

Friday, June 23, 2017

Steph McGovern confirmed as HTA Garden Futures Conference 2017 host -

Wednesday, June 21, 2017

Bernard Tickner awarded MBE for services to wildlife conservation and horticulture -

Wednesday, June 21, 2017

Malus sieboldii Aros awarded best in show at New Plant Awards -

Tuesday, June 20, 2017

Wyevale Nurseries launch 2018 promotional catalogue -

Tuesday, June 20, 2017

New simple POS leaflet explains why MossOff gets Diarmuid’s vote -

Tuesday, June 20, 2017

Fire breaks out at Brookfields Garden Centre -

Monday, June 19, 2017

Retail Lab @ Glee: everything you need to know -

Monday, June 19, 2017

Weber® biggest innovation in barbecues in 30 years, setting a new standard for gas grills -

Monday, June 19, 2017

Food to appeal to all the senses at HTA Catering Conference -

Sunday, June 18, 2017

Wyevale Garden Centres awarded Gold and Best in Show at BBC Gardener’s World Live 2017 -

Saturday, June 17, 2017

Wyevale Nurseries enters Plant Awards at HTA Show -

Friday, June 16, 2017

Tong Garden Centre shortlisted in Bradford business awards -

Friday, June 16, 2017

Grange strengthens marketing team with two new appointments -

Thursday, June 15, 2017

Morphy Richards: Cooking up a fresh source of margin

Morphy
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With continuing pressure on margins, enterprising retailers are always looking for potential new revenue streams. And here is one which is proving both popular and successful.

It’s the food prep market – worth a healthy £190m+ at RSP – which has gone from strength to strength as cooking from scratch remains high on the agenda for foodies.  Driven by the huge wave of TV cookery programmes the category has enjoyed significant growth in the last few years with food processors, juicers and kitchen machines now being at the top of peoples’ shopping lists.

Market research giant Mintel claim that 93% of households cook from scratch, and 44% of adults agree that cooking is a favourite pastime.

Many larger garden centres already sell other small domestic electric appliances (SDAs) such as kettles, irons etc very successfully. But these are generally seen as ‘distress’ purchases, bought when the original appliances goes wrong!  However, selling food prep products can take you into a whole new arena.   And one that will increase footfall and sales while providing ‘theatre’ for your store.

Big Red Sales – a nationwide sales agency which handles the famous Morphy Richards brand – has been dipping its toes into the garden centre market recently. And they have encouraged a small but increasing number of forward thinking garden centre owners to stage in-store cookery demonstrations tapping into that revenue stream. And enjoying increased sales as a result.

When staging these in-store demos Big Red Sales concentrate mainly on food preparation and cooking – and that includes blenders, mixers, spiralisers, slow cookers, soup makers, multicookers and bread makers.

A demonstration of such products helps create ‘theatre’ in store. And that is great for catching peoples’ attention. And the delicious aromas wafting from the soup makers have also been found to draw shoppers to the demo!!! And buy a product as a result.

Such demos in the garden centre environment are particularly appealing to browsers and also visitors who buy fresh produce, which is now available in a lot of centres. They seem to be happy to spend time watching food preparation or are already in that food shopping/preparation mind set.

As you have probably seen for yourself when looking in electrical shops colour is the big thing in SDAs. And manufacturers such as Morphy Richards offer a whole palette of lovely colours to brighten up any kitchen. And that is another attraction for consumers.

Bourne Valley are one of the enlightened garden centres to host food prep demos. And says their Giftware Supervisor Tarnia Carver: “The Morphy Richards demonstration was a great success.  It increased our footfall, and salesman Tim had a great rapport with the crowd around his workstation which helped increase our sales…. we have re-booked”.

So what is the bottom line you may ask? What costs are involved?

Well, actually none!  The Big Red sales team in your area will organise and man the demo and for larger garden centres, such as a demo they organized recently at Longacres, they will liaise with the manufacturer and organise the demonstration at no charge to the retailer.

As well as taking your order a Big Red Sales agent will merchandise the product in-store for you. And no need to worry about what to re-order, as they will make regular visits to check stock and recommend the latest products to refresh your range.

So you don’t have to do anything but pick up the phone now…..

 

Josie Matthews, Big Red Sales

01344 893932

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