August 23, 2017

Latest:

Decco appoints Debbie Paterson as new area sales manager -

Tuesday, August 22, 2017

Makita UK returning to Saltex -

Tuesday, August 22, 2017

Kelkay share the love with new paving range -

Monday, August 21, 2017

£54m lost for Bunnings in first year running Homebase -

Monday, August 21, 2017

Glee 2017: Simon King confirmed as second keynote speaker -

Monday, August 21, 2017

CastClear® reveal smart new retail carton -

Sunday, August 20, 2017

Brookes & Co get creative for Glee 2017 -

Saturday, August 19, 2017

Wyevale Nurseries offers new Taster Menu for 2018 -

Friday, August 18, 2017

Garden Connect – Remarketing: be seen online by your customers -

Friday, August 18, 2017

Ball Colegrave: Rich colours look set for retail sales in 2018 -

Thursday, August 17, 2017

Johnsons Lawn Seed to announce changes to salesforce and ground breaking new product -

Thursday, August 17, 2017

Sales agent network to boost ecofective drive into garden centres -

Wednesday, August 16, 2017

Glee Green Heart grows again for 2017 -

Wednesday, August 16, 2017

Simon Fraser appointed to HTA Board -

Wednesday, August 16, 2017

Kadai Firebowls® set to revolutionise outdoor cooking and leisure at GLEE 2017 -

Tuesday, August 15, 2017

WOLF-Garten: Enjoy the fruits of your labour with ease -

Tuesday, August 15, 2017

Webbs of Wychbold opens new food hall -

Tuesday, August 15, 2017

Joyce Oomen to cover green decorations at GrootGroenPlus 2017 -

Monday, August 14, 2017

Hare Hatch Sheeplands to expand legally -

Monday, August 14, 2017

Notcutts outdoor space gets royal seal of approval -

Sunday, August 13, 2017

Morphy Richards: Cooking up a fresh source of margin

Morphy
0 Flares Filament.io 0 Flares ×

With continuing pressure on margins, enterprising retailers are always looking for potential new revenue streams. And here is one which is proving both popular and successful.

It’s the food prep market – worth a healthy £190m+ at RSP – which has gone from strength to strength as cooking from scratch remains high on the agenda for foodies.  Driven by the huge wave of TV cookery programmes the category has enjoyed significant growth in the last few years with food processors, juicers and kitchen machines now being at the top of peoples’ shopping lists.

Market research giant Mintel claim that 93% of households cook from scratch, and 44% of adults agree that cooking is a favourite pastime.

Many larger garden centres already sell other small domestic electric appliances (SDAs) such as kettles, irons etc very successfully. But these are generally seen as ‘distress’ purchases, bought when the original appliances goes wrong!  However, selling food prep products can take you into a whole new arena.   And one that will increase footfall and sales while providing ‘theatre’ for your store.

Big Red Sales – a nationwide sales agency which handles the famous Morphy Richards brand – has been dipping its toes into the garden centre market recently. And they have encouraged a small but increasing number of forward thinking garden centre owners to stage in-store cookery demonstrations tapping into that revenue stream. And enjoying increased sales as a result.

When staging these in-store demos Big Red Sales concentrate mainly on food preparation and cooking – and that includes blenders, mixers, spiralisers, slow cookers, soup makers, multicookers and bread makers.

A demonstration of such products helps create ‘theatre’ in store. And that is great for catching peoples’ attention. And the delicious aromas wafting from the soup makers have also been found to draw shoppers to the demo!!! And buy a product as a result.

Such demos in the garden centre environment are particularly appealing to browsers and also visitors who buy fresh produce, which is now available in a lot of centres. They seem to be happy to spend time watching food preparation or are already in that food shopping/preparation mind set.

As you have probably seen for yourself when looking in electrical shops colour is the big thing in SDAs. And manufacturers such as Morphy Richards offer a whole palette of lovely colours to brighten up any kitchen. And that is another attraction for consumers.

Bourne Valley are one of the enlightened garden centres to host food prep demos. And says their Giftware Supervisor Tarnia Carver: “The Morphy Richards demonstration was a great success.  It increased our footfall, and salesman Tim had a great rapport with the crowd around his workstation which helped increase our sales…. we have re-booked”.

So what is the bottom line you may ask? What costs are involved?

Well, actually none!  The Big Red sales team in your area will organise and man the demo and for larger garden centres, such as a demo they organized recently at Longacres, they will liaise with the manufacturer and organise the demonstration at no charge to the retailer.

As well as taking your order a Big Red Sales agent will merchandise the product in-store for you. And no need to worry about what to re-order, as they will make regular visits to check stock and recommend the latest products to refresh your range.

So you don’t have to do anything but pick up the phone now…..

 

Josie Matthews, Big Red Sales

01344 893932

Leave A Comment