Visitors to Deco-Pak double stand (Hall 20, stand K30) at Glee this year will get the chance to view many brand new product additions that are set to take the company further into the outdoor living and gift market, as well as cement its place as a leading landscaping supplier.
The Heritage Stone Co. range that has proven so successful in retailer trials this year, is going to be the centrepiece range on the paving and aggregates stand, being made available to all customers in new packaging for the first time. Deco-Pak’s fun-loving team are also preparing a special kiss-me-quick seaside scene that will provide a unique photo opportunity at the show.
New products are all firmly under wraps, however the company is hinting at some really fun additions to brighten up the garden and get the family involved. A major new Greenfingers tie-in that revolves around children’s playtime will launch together with creative learning guides, a dedicated web site and even a fun educational smartphone app in the future.
Craig Hall, Marketing Manager for Deco-Pak, added: “Our aim with this new range addition is to capitalise on our bestsellers, as well as the continued popularity of the range. We also want to demonstrate our desire to improve product value perceptions and the level of sales support beyond what retailers would expect.
“It’s a really exciting time for us, we’ve got a really dynamic team here at the moment and it’s opening us up to developing intelligent, marketing-led products that will continue to perform for many years to come.”
Deco-Pak’s Garden Bazaar Decorative Birdhouses, feeders and insect hotels range is confirmed to receive an urban makeover this year, and also the addition of three brand new designs. The products will all feature in one half of the stand, dubbed the ‘outdoor living’ section, which hints at a slightly new direction for the aggregates experts.
Indeed, a natural stone bird bath, ultra-chic paving and an exciting range of contemporary stepping stones are all slated to make an appearance.
Amongst all the new products, Deco-Pak will also give retailers the chance to shop all the current ranges of Decorative Aggregates, Horticultural Sands and Gravels, Natural Water Features, Decorative Paving, and DIY Building Materials.