SBM Life Science, responsible for Baby Bio®, Phostrogen®, Provado® and Toprose, is bringing its new business strategy – New Time, New Way – to life at GLEE with the launch of new brands and new products.
Darren Brown, Head of SBM Life Science Limited, explained: “Our new strategy reflects the very different approach we are now taking in the market. Encompassing changes and trends in the garden care sector, we are investing to provide gardeners with effective and trusted solutions that are well balanced and ‘In Tune with Nature’.
“We are excited about our first visit to GLEE as SBM Life Science and the opportunity it presents for unveiling our great new brands and the results of the investment we have made in our existing market leading brands, Baby Bio®, Phostrogen®, Toprose and Provado®.”
Predicting regulatory changes and recognising the growing trends in the sector, SBM Life Science is tapping into its strong European track record in natural solutions to unveil a new brand of effective natural solutions at GLEE.
Effective solutions to the challenge of weeds – whether in patios and paths or invasive, deep rooted weeds like brambles and nettles – are always needed to get the job done. Building on its strong track record of efficacious products for a wide range of weeds in all areas of the garden, SBM Life Science is launching an exciting new weedkiller brand at GLEE.
Recognising the passion for roses amongst gardeners in the UK, SBM Life Science is adding to its hugely successful brand, Toprose, with the introduction of new rose care products. It is also adding to its Baby Bio® orchid care range.
Finally, visitors to the SBM Life Science stand can view the existing ranges and products and find out about the promotional support the company is putting behind its brands and products in 2018.
SBM Life Science is committed to establishing the company as a true global leader in the Home and Garden Sector and has invested accordingly.
Phostrogen and Baby Bio are registered trademarks of SBM Life Science.
Provado is a registered trademark of Bayer Intellectual Property GmbH.
SBM Life Science stand number: Hall 18 N51