A small Newton Abbot firm has been selecting orchids fit for Kew Gardens.
Garden Centre Fresh, which employs five people, has its base at Devon Square in Newton Abbot.
It has sourced orchids from dutch growers Optiflor for a new branded collection of plants specially selected by The Royal Botanic Gardens, Kew.
The firm has been established for five years and also operates a loading depot in the Netherlands.
Managing director Paul Moors, has built the business after starting out on the flower markets in Exeter.
He said: “We are really pleased to be associated with Kew. It is a mark of quality and tradition.
“It is well respected within the industry and marks us apart from our competitors.”
The Kew Selection launches this September with a range of phalaenopsis orchids.
Other collections are planned to follow including flowering-bulbs, lavender and indoor plants.
Experts from Kew have chosen particular plants based not solely on commercial viability.
The criteria for the phalaenopsis range was to seek plants which are not forced but instead allowed to grow at their own pace, producing a stronger plant with a much longer flowering period.
GCF has worked with Kew for many years on the retail-side of their annual orchid festival.
The‘Kew Selection’ was launched at the recent Horticulture Trade Association’s Annual Conference and is set to be available within local garden centre outlets by September.
Quincy Leon, Head of Kew Licensing said he wanted the brand to represent quality in the UK garden retail secto