December 13, 2017


Are millennials driving houseplant sales in garden centres? -

Tuesday, December 12, 2017

Chris Pateman appointed as HTA Chair -

Tuesday, December 12, 2017

Retail industry welcomes progress on Brexit talks -

Monday, December 11, 2017

Profits wilt at Dobbies Garden Centres -

Sunday, December 10, 2017

Warner Bros order garden centre to take down festive Harry Potter display -

Saturday, December 9, 2017

Cardwell Garden Centre Dig In To Help Green-Fingered Pupils -

Thursday, December 7, 2017

The Coconut Kitchen range now available in Dobbies Garden Centres throughout the UK -

Tuesday, December 5, 2017

Santa’s grotto is being rebuilt after blaze at Notcutts garden centre -

Tuesday, December 5, 2017

Council-run Inspirations Garden Centre faces axe as part of £2.7million cuts -

Monday, December 4, 2017

Fire engulfs Santa’s grotto at Notcutts Garden Centre in Woodbridge -

Monday, December 4, 2017

Garden centre worker jailed for fraud -

Sunday, December 3, 2017

Wyevale Garden Centre in Andover hosts ‘royal’ opening -

Saturday, December 2, 2017

Webbs Garden Centre in Wychbold, Droitwich, ram raided by gang -

Friday, December 1, 2017

Santa arrived in style at Squire’s Garden Centres -

Thursday, November 30, 2017

Composite Prime launches HD Fence to rival traditional timber panels -

Wednesday, November 29, 2017

Perrywood Garden Centres celebrates winning GCA regional Christmas award -

Wednesday, November 29, 2017

Dobbies makes a students Christmas wish comes true at King’s Lynn garden centre -

Wednesday, November 29, 2017

BRC responds to publication of industrial strategy paper -

Tuesday, November 28, 2017

Thetford Garden Centre unveils refurbished cafe -

Tuesday, November 28, 2017

Hare Hatch Sheeplands in garden centre closure threat -

Monday, November 27, 2017 71% of consumers more likely to purchase from a brand they recognise

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  • 71% of consumers said it was very or somewhat important that they recognise a brand before they make a purchase
  • 82% of investors believe that name recognition is important in guiding them in their investment decisions.
  • Only 18% of consumers said they would look upon a brand name change positively.
  • Yet 31% of buyers felt that more brands could do with renovating their image

The UK’s beloved package holiday company, Thomson, is changing its name to TUI, the multinational travel and tourism group that owns the brand. But what does this mean for the loyal consumers who have been with the brand for the 52 years since its creation? has considered the importance of branding, and consumer loyalty when a company has a name and brand overhaul. To do this, a survey of 1,063 consumers was carried out,
alongside individual research into customer loyalty.

What’s in a name? A lot, apparently

The research by has revealed that 71% of consumers said it was very or somewhat important that they recognise a brand before they make a purchase. This goes to show that
familiarity equals value. And it’s not just for buyers either. According to Reuters, 82% of investors believe that brand strength and name recognition are becoming more important in guiding
them in their investment decisions.

Consumers care about a brand’s name. Making it even more important to get it right first time for businesses. For example, back in 2001, the UK’s Post Office Group changed its name to Consignia, much to the horror of the British press and public, who protested the change, forcing a return to the original moniker.

A great brand name has the potential to become synonymous with the product or the service. But what if you needed to change your name? Sometimes a change in a brand name is necessary
for legal reasons, or perhaps the brand seeks to go global in different languages. The survey conducted by has revealed that this could be the equivalent of pressing a
reset button on your business. For example, one quarter (26%) of survey respondents stated that they were less likely to buy from a brand that has recently changed their name. Only 18%
of consumers said they would look upon a brand name change positively. The main reason was because the consumer was less likely to trust the brand, with 34% of participants selecting this
option. Indeed, recognising a brand name was selected by 52% of respondents as the most important factor leading to a purchase, followed by the packaging itself.

However, the study by OnBuy also revealed that brands shouldn’t shy away from change altogether. 31% of buyers felt that more brands could do with renovating their image, with
McDonalds and Marks and Spencer the most commonly named. Nick Longman, managing director for TUI in the UK, has stated that “It’s very difficult to change people’s perceptions of a brand that’s 50 years old”, using this as a reason to revamp the image of  travel company Thomson, adding: “TUI is perceived as a newer, younger brand” which can be easily re-branded to fit a new generation of holidaymakers. However, studies have revealed that it is more worthwhile to cherish the clientele you have, than to chase after shiny new millennial consumers. Indeed, it is reported to be 500% more expensive to convert new ones than to keep current consumers, with 82% of small business owners stating that loyal customers were the main way they grow their business.
This is because a loyal customer is more likely to spend more for a product or service, 33% more, to be exact.

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