Plant area managers and buyers reminded to sign up for Plant Area Forum

.Plant area managers and buyers are being reminded to book their places at the GCA’s third annual Plant Area Forum at Ball Colegrave in July.

Places are available for the event, facilitated by GCA inspector Roger Crookes, on Wednesday, July 25 for £79 per person and can be booked via www.gca.org.uk or by calling the GCA office direct on 01244 952170.

Roger Crookes

Roger, who believes that plants are still the core business for garden centres. He said: “Our past Plant Area Forum events have been a huge success. This year’s promises to be as inspiring and motivational for all who come along.

“This year we are responding to feedback from delegates who attended previous years. We’re looking at how we can work more closely with suppliers.

“We have an opportunity now to shape how the UK plant areas look and perform in the future. For this to happen, we need suppliers of plants, pots and plant area services to join us at the forum.”

Get to know customers better at the Plant Are Forum

Roger continues: “During the forum we’ll also be aiming to understand our customers better.

“We want to understand what they are looking for and how we can help them to invest time and money into their gardens.

“We’ll discuss how we and our suppliers can develop our plant presentation to make it easier for customers.

“The day will also give delegates the chance to see the Ball Colegrave trials grounds. You can be one of the first to see their new introductions for 2019.

There is also the opportunity to network with like-minded people from garden centres across the country.

“The potential to grow our market is still huge. The Plant Area Forum is a fantastic opportunity for delegates to share ideas and information. We can discuss the challenges we face, as well as analyse sales and profitability. We also want to discover potential opportunities.

“By talking with other plant area teams and suppliers I hope we can develop more commercial opportunities to boost our plant retailing into the 21st century.”

Plant retailing

Roger will also be joined by GCA inspector, Michael Cole. He will be bringing his knowledge of commercial plant retailing to the forum.

The GCA Plant Area Forum takes place at Ball Colegrave in Oxfordshire on Wednesday, July 25 from 10am until 4pm. Food and refreshments will be provided.

Places cost £79 per person and members can find a booking form on the GCA website www.gca.org.uk or contact the GCA office direct on 01244 952170.

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