PR agency becomes member of GIMA

RedheadPR, the dynamic independent public relations consultancy, have become the latest members of GIMA, the Garden Industry Manufacturers’ Association.

The company has worked with many leading brands in the gardening sector including Anthony Tesselaar International, raingardenkits.co.uk, John Woods Nurseries, grow-your-own specialist, Stewart Garden, together with the popular gardening broadcaster and writer, Pippa Greenwood, who supported the Stewart Garden Schools campaign.

redheadPR also work with Briers, the design-led gardening products specialist, and most recently Kelkay, the market leading manufacturer and distributor of aggregates.

Talking about the membership with GIMA, redheadPR founder and managing director, Sara Tye stated: “We chose to become a member of GIMA because we have worked with many clients within the gardening and horticulture industry for many years. We truly understand this market and believe it’s now time to be a GIMA associate. Our expert knowledge of the sector allows us to provide a first class, all encompassing public relations and digital services.

GIMA is a progressive association. It’ll be fantastic to share our expertise of the industry, whilst absorbing the wealth of knowledge from fellow members and GIMA.”

Vicky Nuttall, GIMA director, said: “I’m delighted that redheadPR has decided to become one of our expanding team of GIMA Associate Members.  Their knowledge of the gardening industry will help many of our members and further reinforces the integrity of the GIMA membership and our supporting services.”

Nigel Thompson, sales director at Stewart Garden believes redheadPR is the ideal PR member for GIMA. He said, “Sara Tye and the team at redheadPR have a tremendous track record and years of experience working in the gardening industry. Their knowledge of the industry is second to none, coupled with sheer passion, determination and quality of work, redheadPR becoming a member of GIMA is the perfect fit.”

redheadPR manages the reputations of start-ups, corporates, not for profits and individuals. The agency uses cutting-edge online PR and marketing techniques as well as tried and tested traditional methods.

GIMA is a trade association supporting manufacturers who supply garden and home product to leading retailers. The membership now exceeds 100 companies, large and small, and represents the major share of all the key sectors in the market excluding green goods. The combined total turnover of members’ businesses at retail selling level is now approaching £1.5 billion.

For more information on redheadPR, visit www.redheadpr.co.uk

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