At Tendence in Frankfurt from 30 June to 3 July 2018, retailers will find extraordinary ideas with a wow effect, and the must-haves of the season. With special areas including Outdoor Living, Paper & Friends, the Tendence Academy and the new Pioneers of Lifestyle Congress, the most international order platform of the second half of the year is a veritable experience for all the senses.
In the coming season, Tendence will do one thing without ceasing to do the other: it will present the latest winter and Christmas trends for furnishing, living and giving at the same time as giving the high-volume, international trade the chance to place early orders for the 2019 spring and summer collections.
However, Tendence is more than just an order platform – it is also a source of value added and know-how for the trade. “The high quality of the special presentations at Tendence is our unique selling proposition. In particular, they aim to give small to medium sized retailers inspiration for displaying products effectively and making a visit to their store a special experience for customers”, says Tendence Director Bettina Bär.
Tendence, a world of experience
Visitors obtain ideas and impulse revolving around the concept of ‘living in green’ at the Outdoor Living Areal, which will be bigger than ever before this year. Garden plants are shown together with outdoor lifestyle products between the Galleria and Hall 10, as well as on the outdoor area (F11). Thanks to the special exhibition concept, visiting the area is a great experience because a feeling of well-being on the balcony or veranda is not only explained theoretically but can also be experienced practically. Visitors are offered inspiration and best-practice impressions for individually presenting plants, garden furniture, outdoor accessories, etc. The area is already fully booked by companies such as Blooming Walls, Dynco, Lechuzza and Pad home design concept, as well as newcomers including DECO Gasgeräte, outTrade and Simply Best.
Another source of ideas is the ‘Concept Store Inspirations’ product presentation in Hall 9.0 where the spotlight is on point-of-sale displays and assortment compilation. The aim is to show visitors how to turn their own shop into a concept and experiential store, to arouse customers’ curiosity and tempt them to spend more time there. Via two themed areas, ‘Deep Blue’ and ‘Mountain High’, visitors can find out about coherent shop concepts from the customers’ perspective. Moreover, the presentation includes other easy to implement, creative ideas on the subjects of ‘colour worlds’ and ‘product selection’.
Ways in which the point-of-sale displays can attract even greater attention and turn customer interest into purchasing intentions are shown by nine renowned brands in the Village. Cedon, Designimdorf, Charles & Marie, Donkey Products, Gift Company, Good old friends, Nogallery, Paperproducts and Werkhaus will be back in Hall 11.0 to present their latest collections for buyers as a point of contact and source of inspiration.
New at Tendence 2018 is the Paper & Friends special area curated by Angelika Niestrath. Aimed particularly at owners of book shops and stationer’s, the show revolves around clever ideas for the effective and emotional presentation of space-intensive wall calendars, cards and gift books.
NEW: Pioneers of Lifestyle Congress
Unrivalled in the sector is the Pioneers of Lifestyle Congress, which makes its debut at Tendence 2018. Organised by Digital Apartment and supported by Messe Frankfurt, the congress is aimed at lifestyle innovators and start-ups, as well as experts and insiders from the sector. Renowned speakers from home and abroad will provide insights and discuss best-practice models of the lifestyle industry in lectures and workshops. Additionally, the ‘Lifestyle Start-Up of the Year’ will be chosen at the congress after taking due account of the significance of young people in the sector. “The Pioneers of Lifestyle congress is unrivalled in the sector and yet so important! This is where old meets new, where the tried and tested meets innovations and the familiar meets the unfamiliar. Thus, participants will be given exclusive insights into and from the lifestyle scene by experts with many years of experience and by innovative newcomers”, says Group Show Director Philipp Ferger, Tendence, and co-initiator of the congress.
Pioneers of Lifestyle will be held in the ‘Portalhaus’ of Frankfurt Fair and Exhibition Centre and begins at 10.00 on 3 July 2018. The congress will be held in German with a simultaneous translation into English. Admission to Tendence is included in the congress fee. Further information will be published soon at www.tendence.messefrankfurt.com.
The event programme for the European retail trade is a wonderful source of inspiration. It generates relevant impulses for in-shop and shop window design, offers assistance for starting-up in the online business and gives tips for deriving trends from social trends. Lectures for jewellery and accessory buyers, as well as for the green sector, will be given on the stage in Hall 9.1. They will be followed for the first time at 15.15 hrs on the Saturday and Sunday of the fair by half-hour workshops for visitors wanting to know more about making a mood board.
Handicrafts at Tendence
Craftspeople and jewellery designers will also be showing their one-off and small-series products in two special areas as part of Messe Frankfurt’s ‘Talents’ promotional programme. Modern Crafts Talents present their creations in the ‘Pure & Elegant’ segment in Hall 9.0 while jewellery designers can be found in the ‘Jewellery, Fashion & Beauty’ segment in Hall 11.1. Applications for both areas are possible until 19 March 2018. This year’s Tendence will once again be an important platform for contemporary arts & crafts thanks primarily to the Form exhibition in Hall 9.0. The competition is planned and organised by the German Arts & Crafts Association (Bundesverband Kunsthandwerk) and Messe Frankfurt.