The Royal Society for the Protection of Birds (RSPB) has joined forces with Mr Fothergill’s to offer its own retail range of seeds for the 2014-15 season to boost the charity’s ‘Give Nature a Home’ campaign, which is inspiring families to create wildlife-friendly areas in their gardens. The Suffolk seedsman reports it achieved a remarkable 33 per cent of its annual sales target for the range in the first three weeks of its sell-in, reflecting the trade’s appreciation of marketing innovation. The RSPB, the country’s largest nature conservation charity, is inspiring everyone to give nature a home, and has launched a television advertising campaign to make a greater number aware of the extent of its important work and emphasising this message. The charity’s Geoff Brown said “We regard our link to Mr Fothergill’s as an exciting opportunity to work with a company which shares the RSPB’s values and to raise awareness of our mission to help and protect endangered wildlife”. Eye-catchingly presented on a dedicated, free-standing display unit, made from FSC-approved card, it presents 16 single varieties, three Four-in-One collection packs and three Shaker Boxes of wildflower mixes. Ideal for high-traffic areas in store, this pre-merchandised unit requires only minimal construction, and can either be displayed with a main range of flower seeds or used for secondary siting where it makes an ideal linked sales opportunity when positioned near wildlife food and feeder displays, says Mr Fothergill’s. Each packet or box carries a silhouette icon to tell consumers whether the contents attract birds, pollinating insects, butterflies or a combination of the three, all of which the RSPB now seeks to protect. The charity receives a royalty from Mr Fothergill’s for every pack sold to help its work with British wildlife. For more information on Mr Fothergill’s retail seed ranges for 2014-15, please telephone 01638 554111, log on at www.mr-fothergills-trade.com or e-mail firstname.lastname@example.org
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