Scandi-Chic rebrand

Specialist children’s toy, gift and homeware distributor Scandi-Chic has rebranded itself as S-c Brands. According to the company, the name change is to reflect the ‘changing nature of the business over the last 10 years, and looking to the future’.

The new identity will go-live on May the 3rd, ahead of this summer and autumn’s trade events.

Director Fiona Walker said: “Reaching our 10th birthday is a great milestone for me and my dedicated team. We have maintained our original values – quality, originality and charm – in everything we do, and the development of new partnerships this year will grow the business for the next ten years.”

She continued: “The ‘Scandi’ no longer reflects where we are today and at times can cause some confusion to the origin of the brands they represent. So by taking a deep breath and striding forward with the S-c Brands name we have kept a little of the history, while encompassing what the company will be going forward.”

The company began in 2006, with the intention of distributing the “best of Scandinavian design.” It represents three product brands – Albetta, Maileg and Fiona Walker England.

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