Smart Garden Products has purchased Briers from administrators.
The business had been suffering cashflow problems. Having failed to find a buyer, Briers appointed Duff & Phelps as administrators.
“We came in at the end of this process with an acceptable offer. We managed to complete within days,” says Smart chairman, Paris Natar.
Some stock has arrived in UK ports and more is in transit. Smart is organising early shipment of other goods on order. Jonathan Stobart said, “This is not where we would like to be with this, but also not irrecoverable by any means.”
Paris added: “We’re determined to restore normal and full supply of the Briers brand to our retail partners as soon as possible.
“We will be supplying Smart Standards and Smart Service Levels. This is a brilliant opportunity for Smart Garden Products and we intend to make the most of it.”