Spring Puppy focus from JAMES WELLBELOVED®

At this time of year we know that many pet loving families look to share their homes with a new puppy. With this in mind JAMES WELLBELOVED® is putting some great initiatives in place to share details of its Puppy / Junior range.

The company’s marketing director, Alison Sudbury, says: “For our specialist pet trade partners we are communicating the benefits of feeding our brand from a young age.  We offer a naturally healthy diet with recipes which are hypoallergenic, have ingredients sourced from nature and include only ingredients which your pet needs.  Suitable for both young and old, JAMES WELLBELOVED® helps pet owners to reconnect their pets with nature so that their loveable nature can shine through.”

Themed around the understanding of a puppy’s natural behaviour and the importance of natural food to help them learn and grow, the campaign will feature across social media and instore. There will also be an online sampling campaign built in to help drive new puppy owners into the specialist pet trade.  New ads and display materials feature a very muddy puppy who’s obviously enjoyed exploring the great outdoors with the strapline “Don’t worry, I’ll shake it all off in the car!”  The same image is used across instore material including a free standing display unit, banners, bunting, shelf wobblers and aisle fins.

Your staff – whose expertise is what keeps your customers coming in – can also share in the JAMES WELLBELOVED® excitement.  Please send a photo of your best puppy display using your new POS material to your local Business Manager to be received by March 8 2018.The five stores creating the best displays will win £100 worth of High Street shopping vouchers to share with the team!

For consumers there is a series of information leaflets covering all the things which they will need to know about looking after their new addition.  It shares what to feed, socialisation tips and general guidelines on owning a new puppy.

The JAMES WELLBELOVED® Puppy/Junior range comprises complete and balanced dry food in Duck, Fish, Lamb and Turkey with Rice; Grain Free dry foods in Fish and Turkey; Grain Free wet foods in Lamb and Turkey; and Turkey and Lamb with Rice and Vegetables in Gravy.

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