Stepping stones are a significant sales growth opportunity

Stepping stone sales from leading supplier Kelkay have increased by over 150% during the first half of 2016 and with over 30 different sizes and colours available in a range of designs to suit most garden styles, Kelkay are well placed to exploit this growing trend.

Sales Director Richard Pyrah says “we know from experience that consumers are seeking easy ways to add hard landscaping features to their gardens, but they are cautious of tackling major projects. Adding stepping stones across grassed areas or through borders is a really easy DIY project that even the least experienced gardener can tackle. And it’s really quick and effective.”

This season the most popular selling designs are those based around natural materials like coiled rope or ancient oak plank sections but constructed on a concrete base they’re robust and hard wearing. The most popular designs are available in pallet quantities and feature in Kelkay’s successful multi-buy promotions which build average transaction values and make it easy for consumers to buy in to a project deal quantity.

“Laid the recommended 45cm from centre to centre, the stepping stones we’ve sold this season would reach from London to Birmingham. At this rate, we’ll be in Edinburgh by Christmas!”

Kelkay will be announcing their 2017 new product development plans and a host of other exciting developments designed to drive the hard landscape category at GLEE NEC Birmingham (Hall 19 B10 – C21) 12 – 14 September 2016

To find out more about Kelkay’s range of decorative aggregates and their other successful garden landscaping brands, go to www.kelkay.com

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