August 23, 2017

Latest:

Decco appoints Debbie Paterson as new area sales manager -

Tuesday, August 22, 2017

Makita UK returning to Saltex -

Tuesday, August 22, 2017

Kelkay share the love with new paving range -

Monday, August 21, 2017

£54m lost for Bunnings in first year running Homebase -

Monday, August 21, 2017

Glee 2017: Simon King confirmed as second keynote speaker -

Monday, August 21, 2017

CastClear® reveal smart new retail carton -

Sunday, August 20, 2017

Brookes & Co get creative for Glee 2017 -

Saturday, August 19, 2017

Wyevale Nurseries offers new Taster Menu for 2018 -

Friday, August 18, 2017

Garden Connect – Remarketing: be seen online by your customers -

Friday, August 18, 2017

Ball Colegrave: Rich colours look set for retail sales in 2018 -

Thursday, August 17, 2017

Johnsons Lawn Seed to announce changes to salesforce and ground breaking new product -

Thursday, August 17, 2017

Sales agent network to boost ecofective drive into garden centres -

Wednesday, August 16, 2017

Glee Green Heart grows again for 2017 -

Wednesday, August 16, 2017

Simon Fraser appointed to HTA Board -

Wednesday, August 16, 2017

Kadai Firebowls® set to revolutionise outdoor cooking and leisure at GLEE 2017 -

Tuesday, August 15, 2017

WOLF-Garten: Enjoy the fruits of your labour with ease -

Tuesday, August 15, 2017

Webbs of Wychbold opens new food hall -

Tuesday, August 15, 2017

Joyce Oomen to cover green decorations at GrootGroenPlus 2017 -

Monday, August 14, 2017

Hare Hatch Sheeplands to expand legally -

Monday, August 14, 2017

Notcutts outdoor space gets royal seal of approval -

Sunday, August 13, 2017

STIHL launches TV campaign

STIHL
0 Flares Filament.io 0 Flares ×

Leading gardening equipment manufacturer STIHL has made its television debut this month with a TV campaign that shows just how easy it is to whip your garden into shape with ‘STIHL-magic.’

In celebration of 90 years in business, as well as new innovations like the latest app controlled Viking iMow and the new cordless Lithium-Ion garden tool range, STIHL has partnered with UKTV in its first ever national TV advertising campaign.

The ad sees the latest products in STIHL’s cordless range come to life in a sorcerer’s apprentice style concept, which demonstrates how the products allow you to create your own ‘garden magic’. Starting in July, the campaign will run for 150 days through Drama TV, Eden, “W” and Yesterday and will be supported by an integrated marketing campaign, including digital advertising, social media, and in-store displays. As UKTV receives a combined 38.1 million viewers per month, this means STIHL is estimated to indicatively hit 11.6 million ABC1 Adults, 17 over, that’s a whopping 550.8 million eyeballs.

“Amongst the last 90 years, the most recent have been some of the best for STIHL and we see this as a fantastic opportunity to further our growth,” explains Simon Hewitt, head of marketing at STIHL GB. “As STIHL products become easier to use and available at more accessible price points, STIHL has become more relevant to an increasingly wider audience, and it’s for this reason that now is the right time for us to invest in a campaign like this. 2017 is shaping up to be another great year, with cordless technology continuing to be a major focus for us and we are really excited to introduce our products to a whole new type of customer through the campaign.”

Leave A Comment