STIHL launches TV campaign

Leading gardening equipment manufacturer STIHL has made its television debut this month with a TV campaign that shows just how easy it is to whip your garden into shape with ‘STIHL-magic.’

In celebration of 90 years in business, as well as new innovations like the latest app controlled Viking iMow and the new cordless Lithium-Ion garden tool range, STIHL has partnered with UKTV in its first ever national TV advertising campaign.

The ad sees the latest products in STIHL’s cordless range come to life in a sorcerer’s apprentice style concept, which demonstrates how the products allow you to create your own ‘garden magic’. Starting in July, the campaign will run for 150 days through Drama TV, Eden, “W” and Yesterday and will be supported by an integrated marketing campaign, including digital advertising, social media, and in-store displays. As UKTV receives a combined 38.1 million viewers per month, this means STIHL is estimated to indicatively hit 11.6 million ABC1 Adults, 17 over, that’s a whopping 550.8 million eyeballs.

“Amongst the last 90 years, the most recent have been some of the best for STIHL and we see this as a fantastic opportunity to further our growth,” explains Simon Hewitt, head of marketing at STIHL GB. “As STIHL products become easier to use and available at more accessible price points, STIHL has become more relevant to an increasingly wider audience, and it’s for this reason that now is the right time for us to invest in a campaign like this. 2017 is shaping up to be another great year, with cordless technology continuing to be a major focus for us and we are really excited to introduce our products to a whole new type of customer through the campaign.”

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