February 20, 2018

Latest:

The Klondyke Group announce appointment of catering director -

Monday, February 19, 2018

Brackenburn creates renewable biofuel to burn in the home -

Sunday, February 18, 2018

Garden centre donates materials to Care Farm students -

Saturday, February 17, 2018

Best outdoor lifestyle retailer in the UK gong awarded to Gordale Garden Centre -

Friday, February 16, 2018

Stewarts Garden Centre customers thanked for £20,711 fundraising appeal total -

Thursday, February 15, 2018

Plant expert to visit Perrywood Garden Centre for talks and orchid clinics -

Thursday, February 15, 2018

Two added to Highfield Garden World planteria team -

Thursday, February 15, 2018

Discount retailer boosts garden centre stock with Peterborough acquisition -

Wednesday, February 14, 2018

Residents express their shock and sadness at news Reigate Garden Centre is to close -

Wednesday, February 14, 2018

Grange Fencing introduces new consumer-facing brochure -

Wednesday, February 14, 2018

Wyevale Garden Centres celebrates £1.7m fundraising success for Marie Curie -

Tuesday, February 13, 2018

New owner for Peterborough’s The Barn garden centre -

Tuesday, February 13, 2018

Reigate Garden Centre will close by October so hundreds of new homes can be built -

Tuesday, February 13, 2018

Deans garden centres’ fundraising helps keep air ambulance flying high -

Monday, February 12, 2018

Sycamore Park Garden Centre boss gives update on future -

Monday, February 12, 2018

Beech’s Fine Chocolates re-launches Easter egg range -

Wednesday, February 7, 2018

Spring Puppy focus from JAMES WELLBELOVED® -

Wednesday, February 7, 2018

94% of retail businesses missing out on tax exempt gifts that boost staff productivity and morale -

Wednesday, February 7, 2018

Wildlife World celebrates 20 years in business -

Wednesday, February 7, 2018

Be ‘Lawn Ready’ for spring -

Wednesday, February 7, 2018

STIHL launches TV campaign

STIHL
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Leading gardening equipment manufacturer STIHL has made its television debut this month with a TV campaign that shows just how easy it is to whip your garden into shape with ‘STIHL-magic.’

In celebration of 90 years in business, as well as new innovations like the latest app controlled Viking iMow and the new cordless Lithium-Ion garden tool range, STIHL has partnered with UKTV in its first ever national TV advertising campaign.

The ad sees the latest products in STIHL’s cordless range come to life in a sorcerer’s apprentice style concept, which demonstrates how the products allow you to create your own ‘garden magic’. Starting in July, the campaign will run for 150 days through Drama TV, Eden, “W” and Yesterday and will be supported by an integrated marketing campaign, including digital advertising, social media, and in-store displays. As UKTV receives a combined 38.1 million viewers per month, this means STIHL is estimated to indicatively hit 11.6 million ABC1 Adults, 17 over, that’s a whopping 550.8 million eyeballs.

“Amongst the last 90 years, the most recent have been some of the best for STIHL and we see this as a fantastic opportunity to further our growth,” explains Simon Hewitt, head of marketing at STIHL GB. “As STIHL products become easier to use and available at more accessible price points, STIHL has become more relevant to an increasingly wider audience, and it’s for this reason that now is the right time for us to invest in a campaign like this. 2017 is shaping up to be another great year, with cordless technology continuing to be a major focus for us and we are really excited to introduce our products to a whole new type of customer through the campaign.”

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