Following its sale to Exponent in 2017, The Scotts Company (UK) Ltd today launches its new company name – Evergreen Garden Care UK Ltd.
Evergreen Garden Care has been announced as the new Company name for the business created through the acquisition of the former international business of the Scotts Miracle-Gro Company. Acquired by Exponent Private Equity in September 2017, the intention is to signal the new ownership and resultant change of strategy by changing the identity of the Company.
Evergreen Garden Care is the leading garden care company outside North America, producing high quality garden care products, with a mission to help people easily to create and maintain their own green oasis amid the rush of modern life. With market-leading brands in every market in which we operate, we deliver a full range of garden care products to gardeners in the UK, France, Belgium, the Netherlands, Germany, Austria, Poland, the Nordics, Australia and New Zealand.
The change has no impact on the branding of the Company’s market-leading brands – such as Miracle-Gro, Roundup, and Weedol. The only thing changing is the Company name.
Karl Kahofer, CEO of Evergreen Garden Care UK Ltd, comments:
“We’re extremely excited to relaunch our Company as Evergreen Garden Care. This is not intended to be just a cosmetic name change, but rather a signal of a new strategy and direction for our business. The focus of the new Evergreen Garden Care will be entirely on developing the best-known brands and launching the most exciting and consumer-relevant innovations as we deliver growth – literally – for our consumers and retailers.”
Following this announcement, there will be no change to the registered company number, registered address, or VAT number.