Thompson & Morgan’s new compost range has proved successful with mail order customers. The Daily Mail ran an offer in its 28 March issue that allowed readers to use their My Mail Points to claim a 25 litre bag of Thompson & Morgan’s incredicompost® and a 100g incredibloom® sachet. The promotion saw more than 27,000 redemptions, one of the most successful gardening promotions in the Daily Mail to date. The mail order company says that its online and catalogue sales have also exceeded targets in the first year of launch.
The incredi-range includes incredicompost®, a professional grade reduced-peat blend, incredibloom®, a controlled slow release granular fertiliser for ornamental plants, and incredicrop®, a controlled release feed for edible plants. Thompson & Morgan say the range puts reliability back into the compost market, following customer disappointment with existing blends in recent years, and that both unique feeds promise 400% more flowers, fruit and vegetables from a single use.
As with standard blends, incredicompost® comes with added wetting agent and fertiliser to ensure good growth. What makes it different is that every bag comes with a sachet of incredibloom® for mixing in at planting time, designed to ensure continued strong, healthy growth for more than seven months. Separating the feed into a sachet prevents degradation and ‘overheating’ while bagged in storage, leading to root scorch when put to use in containers which can be a common problem with pre-mixed blends.
Paul Hansord, horticultural director for Thompson & Morgan, said: “Uptake in the first year has outsold our wildest dreams; we’ve sold 65 tons of the fertilisers alone. From what customers are sending us, it is going to be a hard job picking a winner for our Plants for Life Competition.”
Customers can send images of plants grown using the incredi-range for a chance to win £100 worth of plants every year for life. T&Cs can be found at www.thompson-morgan.com/competitions
A brand new website has been launched, giving sole focus on the range and what it offers the home gardener. As well as technical data and product information, a gallery of customer feedback and images is being built alongside a growing list of retail stockists. Visit www.incredi-range.com for information.