February 20, 2018

Latest:

The Klondyke Group announce appointment of catering director -

Monday, February 19, 2018

Brackenburn creates renewable biofuel to burn in the home -

Sunday, February 18, 2018

Garden centre donates materials to Care Farm students -

Saturday, February 17, 2018

Best outdoor lifestyle retailer in the UK gong awarded to Gordale Garden Centre -

Friday, February 16, 2018

Stewarts Garden Centre customers thanked for £20,711 fundraising appeal total -

Thursday, February 15, 2018

Plant expert to visit Perrywood Garden Centre for talks and orchid clinics -

Thursday, February 15, 2018

Two added to Highfield Garden World planteria team -

Thursday, February 15, 2018

Discount retailer boosts garden centre stock with Peterborough acquisition -

Wednesday, February 14, 2018

Residents express their shock and sadness at news Reigate Garden Centre is to close -

Wednesday, February 14, 2018

Grange Fencing introduces new consumer-facing brochure -

Wednesday, February 14, 2018

Wyevale Garden Centres celebrates £1.7m fundraising success for Marie Curie -

Tuesday, February 13, 2018

New owner for Peterborough’s The Barn garden centre -

Tuesday, February 13, 2018

Reigate Garden Centre will close by October so hundreds of new homes can be built -

Tuesday, February 13, 2018

Deans garden centres’ fundraising helps keep air ambulance flying high -

Monday, February 12, 2018

Sycamore Park Garden Centre boss gives update on future -

Monday, February 12, 2018

Beech’s Fine Chocolates re-launches Easter egg range -

Wednesday, February 7, 2018

Spring Puppy focus from JAMES WELLBELOVED® -

Wednesday, February 7, 2018

94% of retail businesses missing out on tax exempt gifts that boost staff productivity and morale -

Wednesday, February 7, 2018

Wildlife World celebrates 20 years in business -

Wednesday, February 7, 2018

Be ‘Lawn Ready’ for spring -

Wednesday, February 7, 2018

Twice the Glee: Show to open concession show at Spring Fair 2018

concession
0 Flares Filament.io 0 Flares ×

Glee, the UK’s leading annual exhibition for the garden retail industry, will become a biannual event with the opening of a Glee concession show at Spring Fair 2018 (February, NEC Birmingham) – complementing Glee’s main exhibition at the NEC each September.

Glee at Spring Fair will give retailers the opportunity to see new and best-selling ranges ahead of the spring season. A second addition at this time of year will give retailers an additional destination to refresh their ranges for key retail spikes.  Glee in February will also provide garden buyers with the latest concepts and trends for 2018, helping them to direct their buying.  Categories that retailers can look forward to sourcing will include garden care, landscaping and garden decoration, and outdoor entertaining.

Glee visitor, Mike Burks of The Gardens Group said: “Glee’s new Spring Fair concession is a great idea. By providing a garden centre hub it will help Glee’s visitors at Spring Fair to focus on the products most relevant to them. Additionally, the presence of these garden related exhibitors will introduce products to those buyers that wouldn’t normally see them. The Gardens Group buying team will be sure to visit in 2018.”

The spring edition will also provide Glee exhibitors with a secondary revenue opportunity in the year, and an additional touchpoint to meet with new and existing customers. Glee at Spring Fair will take prime location in Hall 3, considered to be in the main thoroughfare, and will have the signature wide boulevard synonymous with the September layout.

The February edition of Glee also means that Spring Fair will now benefit from having a dedicated garden centre hub at its heart. Glee at Spring Fair is a natural home for these garden and outdoor suppliers, and will make it even easier for home and gift retailers to tap into these thriving and highly profitable product sectors.

Glee’s event director, Matthew Mein explained: “Retailing is a constantly evolving business, and we appreciate that the buying cycle for gardening, outdoor living gifts, and design-led products stretches across the whole year. However, in the Glee 2016 post-show visitor survey over 15% of those polled said that they would also make purchasing decision in first quarter of the year. What is more, we hope that Glee’s Spring Fair presence will increase the show’s visibility to those buyers that don’t normal attend the September show.  This will give our exhibitors an additional sales opportunity in the year.”

Glee at Spring Fair, will be similar to the popular ‘shop in shop’ concept, and will benefit from the strong contemporary Glee branding that both exhibitors and visitor have to come to recognise.

Garden, outdoor living and design-led product suppliers are invited to contact the Glee sales team to find out more about how they can maximise this exciting new development.

Leave A Comment