Yankee Candle has introduced four new ‘Scenterpiece’ Easy MeltCup Warmer designs in seasonal pastel colours to its popular flameless home fragrance range for spring 2016.
The Scenterpiece system simplifies flameless home fragrance into one easy process, allowing customers to quickly swap out their favourite fragrances without the cooling, scraping and pouring normally associated with traditional melt warmers.
The Warmers feature a flameless heater that quickly melts the contained wax and distributes fragrances for up to 24 hours. There are 14 new choices joining the range of 20 Yankee Candle scents.
Yankee Candle has also developed two new gift sets for Valentine’s Day, which would not only be suitable as a gift but also for other occasions. The packaging is decorated with hearts but not branded as Valentine’s Day specific, so there is potential for retailers to sell the sets throughout the year.
Hannah Jenkins, Yankee Candle EMEA’s brand and marketing director, said: “Yankee Candle knows the important role home fragrance plays in helping consumers to create their ideal home ambience. Scenterpiece allows consumers to enjoy their favourite fragrances with a brand new, decorative home accessory which provides the option of changing fragrances, hassle-free and within seconds. The exciting new range of gift sets for spring 2016 give consumers a choice of beautifully boxed gifts for every occasion.”
For more information, please visit: www.yankeecandle.co.uk