Great visual merchandising can help with Christmas sales

Learn more about the power of visual merchandising at the HTA Marketing Forum. It takes place on 17 October 2018 at Horticulture House in Oxfordshire.
By repositioning your products, evidence shows you can increase sales by 20-25%.
 
Visual merchandiser Sarah Manning will be exploring key display principles to help you create the perfect space. This will include top presentation tips with a focus on Christmas and houseplants. Having helped such companies including Harrods increase their sales, Sarah is in a great place to help. She has an intricate knowledge of garden centre retailing.

Visual merchandising tips

Ahead of her talk Sarah provides some useful merchandising tips.
 
Link-selling opportunities for your customer can help with influence. They may buy a product line rather than buying individual items. Link selling involves the retailer merchandising coordinated product together. It creates inspiration for the customer, showing how they can use products together.
 
Change your focal point displays every 4 weeks to maintain your customers interest. You do not always have to use new merchandise within this space. Using these areas can be a great way to highlight and draw customer attention to stock which hasn’t sold.
 
Any merchandise within a window display or focal point creates immediate customer interest. It’s viewed as important due to being within this space.
 
Other topics at the Marketing forum include:
  • Customer counting technology
  • Vlogging
  • Print communication
  • Media communications
  • Engaging with an online audience
  • using promotions effectively
  • Facebook advertising
  • Joined up marketing campaigns
Speakers include:
  • Anthony Earl (POPAI UK & Ireland)
  • Carol Wright (Hozelock)
  • Graham Thomas (Eight Days a Week)
  • Colin Warnock (B2BSG Solutions Ltd)
  • Sarah Manning (Visual Merchandiser)
  • David Denny (HTA)
  • Robbie Cumming (Hornby Whitefoot PR)
  • Josie McGhee (HTA)
  • Emma Glue (Farplants)
  • Jo Dales (Tong Garden Centre)

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