Hot on the heels of last year’s success, Vitax will be taking its experiential marketing stand one step further in 2018.
It will continue to showcase its award-winning packaging, point of sale material and new products.
Visitors to the stand will get the chance to explore the garden.
It takes them on a journey displaying how their brands help in a real garden setting.
New product lines will be on show as well as additions to key ranges.
Vitax to support garden centres with education push
Supporting garden centres to help educate gardeners and recommend the right product is at the top of the agenda.
David Griffiths, Vitax marketing manager says: “This year we are trying to bring a whole new experience to the Vitax stand.
“we will be helping visitors visualise how products could look in their centres and how displays can help gardeners in their shop.
These are all targeted to help gardeners make easy choices and drive them into garden centres.
To find out more about Vitax at Glee, please visit: Hall 8, Stand C30-D31.