Bord na Mona has welcomed a new fleet of 15 branded lorries to the UK. This is in a bid to boost brand awareness as it starts its most promising season in the UK market to date.
The 44-tonne lorries, which can transport 22 pallets, made their first trips this week.
The new fleet will fulfil deliveries up and down the country. It’ll help build brand visibility across both Bord na Mona Growise and Richmoor ranges.
Steve Harper said: “We’re continuing to invest in our logistics structure.
“This is to ensure seamless, first-class distribution from our UK sites. We’re thrilled to see our first branded fleet out on the roads in time for peak season.
“The brand is a household name in Ireland. We’re building brand sentiment amongst retailers and consumers to echo this level of familiarity.”