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  • william reed
  • Glee invests in new app for show

    Glee joins the digital revolution with the launch of a new smartphone app.

    It’s designed to provide a matchmaking solution to help retailers to get the most out of the show.
     
    The AI-powered event solution will offer benefits for both exhibitors and retailers. It utilises a platform that has already proved its worth at many leading events across the globe.
     
    Visiting retailers will be able to better measure their ‘Return on Time’ spent at the show. This is through personalised exhibitor recommendations and a meeting scheduling function.
     
    The Glee app will also include an overview of educational content and seminars. This is to help retailers plan their trip around Glee all from the palm of their hand.
     
    Glee’s Event Director, Matthew Mein, said: “We’re excited to announce the introduction of the new Glee app. The industry has been calling for such a tool for some time. But we wanted to ensure we had the best possible platform at our disposal before launching.
     
    “Grip has a great track record. It uses live data to provide a matchmaking tool for both our exhibitors and visitors. It’s helping to improve and increase the exhibition ROI for both.
     
    “We look forward to rolling out the Glee app, and working with the market to make it go-to tool.”
     
    The Glee app will be available on Apple and Android from early June 2019. It will also be available web-based for use across devices.

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